Tono de Marca

aspirational and expert, professional, clean, results-oriented, trusted authority, encouraging, and community-focused

Valores de Marca

• •Expertise
• •Quality
• •Transformation
• •Health

Mejores Prácticas

• •Always frame the narrative from a position of authority. Use phrases like "Our stylists recommend," "The secret to healthy blonde is...," and "A professional-grade solution for..." to build trust.
• •Don't just show the beautiful result; explain the "why" behind it. Talk about the technique used, the products chosen, and the importance of hair integrity. This educates the client and justifies the premium positioning.
• •Employ powerful, positive words that evoke change and aspiration. Use terms like "transform," "reveal," "renew," "elevate," "restore," and "unleash."
• •Consistently create a link between the services offered in the salon and the products sold online. Position the e-commerce store as the essential aftercare toolkit for the salon's work.
• •Avoid overly casual slang or inconsistent formatting. The brand's image is chic and expert, so the language should always be clear, polished, and inspiring, reflecting the quality of the services and products offered.

Percepción Social

a high-skill, specialized salon and a reliable source for professional hair care products. Clients and followers are likely those who see hair care as an investment and seek out stylists with demonstrable expertise. The brand is viewed as a destination for significant hair changes and for acquiring the best products to maintain those results. The strong visual evidence of their work on social media builds trust and positions them as masters of their craft.

Ejemplos de Copy

• •Headline: From brassy to brilliant. A total color correction is not just a service; it's a journey back to healthy, beautiful hair. Body: We meticulously worked to erase previous color bands and create this seamless, cool-toned blonde. Powered by Olaplex every step of the way to ensure her hair's integrity was our top priority. Ready for your own transformation? Tap the link in our bio to book your consultation. Hashtags: #ColorCorrection #BlondeSpecialist #HealthyHairJourney #CenizosHairtique #HairTransformation
• •Headline: Don't let your salon color fade. Body: You invested in the perfect shade; now protect it. Our curated collection of professional hair care, from Moroccanoil to Oligo, is hand-picked by our stylists to maintain your hair's health and vibrancy between visits. Shop now for free shipping on orders over $75. Call to Action: Shop Now
• •Text: Your Dream Hair is One Appointment Away. Sub-text: Where Expertise and Healthy Hair Meet. Specializing in Lived-in Blondes and Total Transformations. Button: Book Your Experience
• •Subject: Is Your Hair Ready for a Refresh? Here’s How. Preview Text: Unlock our stylists' top 3 secrets for maintaining vibrant color at home.
• •Image/Video: A short clip of a stylist mixing color or applying a treatment. Text: What's your biggest hair challenge right now? Poll/Quiz: A poll with options like "Fighting Frizz," "Keeping My Blonde Cool," "Adding Moisture," "Scalp Health." (This engages the audience and provides market research).