Tono de Marca

Playful, artistic, and approachable, with a touch of sophistication and a bohemian spirit.

Valores de Marca

• •Uniqueness and Individuality
• •Artistic Expression & Craftsmanship
• •Sustainability/Reclaiming Beauty
• •Eclecticism and Boldness
• •Timelessness over Trends

Mejores Prácticas

• •Embrace Storytelling: Lean into the brand's origins, the founder's artistic process, and the history of repurposed materials.
• •Use Rich, Evocative Language: Employ descriptive adjectives and sensory details that reflect the artistic and eclectic nature of the products (e.g., "bold stones," "feminine touches," "bohemian spirit," "reclaimed beauty").
• •Highlight Uniqueness and Craftsmanship: Consistently emphasize what makes the products and the brand special – the handcrafted elements, the repurposed materials, the limited availability, or the artistic vision behind them.
• •Focus on Timelessness: Position the products as enduring personal objects rather than fleeting trends, emphasizing their lasting value and collectibility.
• •Showcase Eclecticism and Boldness: Celebrate the brand's unique blend of styles and its fearless approach to design, appealing to customers who appreciate individuality.

Percepción Social

Desirable, authentic, and thoughtfully curated, with a focus on unique, handcrafted items and sustainable practices.

Ejemplos de Copy

• •Discover wearable art, handcrafted with repurposed vintage treasures and a whole lotta soul.
• •Cecil and Gunn: Where bold design meets timeless beauty. Uniquely crafted for the free spirit.
• •Embrace the eclectic. Adorn yourself with pieces that tell a story, as unique as you are.
• •From Charlie Gunn's handcrafted jewelry to our curated collection of clothing and homewares, every item is chosen for its soul, story, and bold, eclectic spirit.
• •Dare to be different. Explore our collection of covetable creations and find your perfect statement piece.