Tono de Marca

empathetic, supportive, and reassuring

Valores de Marca

• •Dignity: Providing solutions that allow users to maintain their self-respect and confidence.
• •Comfort: Ensuring their products are pleasant to wear.
• •Confidence: Empowering users to live more freely without fear of accidents.
• •Quality & Innovation: Committing to effective, well-designed products based on research and customer feedback.
• •Support & Care: Showing understanding and a desire to improve the quality of life for their customers and caregivers.
• •Discretion: Designing products that are not obviously medical aids.

Mejores Prácticas

• •Focus on "You" and Empathy: Always address the customer directly and acknowledge their feelings and challenges. Use empathetic language that shows understanding of their situation (e.g., "We get it," "Living with...can be challenging").
• •Prioritize Benefit-Driven Language Over Feature-Listing: Instead of just saying "highly absorbent," explain what that means for the user ("Move freely, rest easy," "fewer changes, less laundry"). Highlight the positive outcomes like dignity, confidence, and peace of mind.
• •Maintain a Respectful and Dignified Vocabulary: Avoid clinical or overly medicalized terms where possible. Use words that are empowering and normalize the experience (e.g., "absorbent pants/apparel" instead of just "diapers" if the product is designed to be an alternative or supplement).
• •Be Authentic and Transparent: Share real stories and testimonials (with permission) to build trust. If addressing concerns or product limitations (like sizing), do so honestly and provide helpful solutions or guidance.
• •Ensure Consistency Across All Channels: Whether it's website copy, social media posts, email marketing, or customer service interactions, the same empathetic, supportive, and reassuring tone should be evident. Create a simple brand voice guide with keywords and tone descriptors for all team members.

Percepción Social

Positive among users, Relief for Caregivers, Curiosity from Potential Users, Limited Broader Public Awareness

Ejemplos de Copy

• •Headline: Rediscover Your Day, Undefined by Leaks. Body: Living with incontinence doesn't mean living with limits. Dryment absorbent pants offer the all-day comfort of your favorite sweats with the discreet, reliable protection you deserve. Move freely, rest easy, and embrace every moment with confidence. Because dignity matters, and so does your peace of mind.
• •Headline: Finally. Incontinence Wear That Understands You. Body: We get it. You want protection that works, without advertising it to the world. Dryment pants look and feel like regular clothing, blending seamlessly into your life. Soft, breathable, and highly absorbent – for worry-free days and restful nights. It’s not just about staying dry; it’s about feeling like yourself.
• •Headline: For Caregivers: Less Worry, More Precious Moments. Body: Caring for a loved one is a journey of love. Dryment can help ease the daily challenges of managing incontinence. Our absorbent pants mean fewer changes, less laundry, and more comfort for them – giving you both more time for what truly matters. Reliable protection, designed with dignity at its heart.
• •Headline: Sleep Soundly Again. Wake Up Dry and Refreshed. Body: Night-time accidents can disrupt more than just sleep. Dryment’s overnight absorbent pants provide the secure protection needed for an uninterrupted night. Soft, comfortable, and incredibly effective, they’re your anSaray to waking up dry, comfortable, and ready to start your day with a smile.
• •Headline: Confidence in Every Stitch. Freedom in Every Step. Body: Don't let bladder leaks hold you back. Dryment empowers you with absorbent apparel that’s as stylish as it is secure. Designed for real life, our pants offer discreet protection that moves with you. Step out with confidence, knowing you’re covered. Live fully, live Dryment.