Tono de Marca

The brand's tone is predominantly irreverent and humorous, energetic and psychedelic, and community-centric and niche, using language specific to the electronic music scene to create a sense of belonging.

Valores de Marca

• •Self-Expression and Individuality
• •Connection to Music Culture
• •Creativity and Uniqueness
• •Energy and Nocturnal Freedom

Mejores Prácticas

• •Embrace the Vernacular: Continue using language and slang authentic to the techno, rave, and psychedelic scenes ("rave-ready," "get the drop," "trippy"). This validates the brand's position as an insider and builds community trust.
• •Lead with Attitude: Start with bold, irreverent, or humorous statements. The brand name gives you a license to be playful and provocative. Use this to grab attention in headlines, subject lines, and social media hooks.
• •Balance Humor with Product Benefits: While the tone is playful, always connect it back to tangible benefits like comfort (soft cotton, pre-shrunk fabric), durability (quality printing), and style (unique designs that make you stand out).
• •Keep it Energetic and Action-Oriented: Use strong verbs and a direct, punchy rhythm. The copy should mirror the high-energy environment its products are worn in. Avoid passive language.
• •Let the Visuals and Copy Work Together: The brand's strength is its wild graphics. Ensure the copy always enhances the visual, telling the story behind the design (e.g., "Inspired by late-night desert raves," "For when the beat drops and reality shifts"). The product names already do this well; extend this practice to all marketing copy.

Percepción Social

CATSONDRUGS.COM is perceived by its target audience as an authentic and cool insider brand, a genuine part of the techno and rave community. Customers view the products as having good quality and value for the price, making it a go-to source for unique and eye-catching festival wear.

Ejemplos de Copy

• •Lost in the bass, found in the visuals. Our new Psycho Organism hoodie is designed for nights that turn into mornings. Don't just go to the rave. Become the rave. Tap to shop the drop. #TechnoWear #Psychedelic #RaveFashion #CatsOnDrugs
• •Subject: Your Weekend Uniform Has Arrived. Hey [Name], Stop blending in. Our new collection just dropped, featuring designs straight from another universe. Perfect for the dancefloor, the festival field, or just turning heads on the street. Because normal is boring. Shop now before they vanish.
• •Fractal Rave Cat T-Shirt Get ready to look deeper. This isn't just a t-shirt; it's a conversation starter. Made from 100% ring-spun cotton for maximum comfort as you dance through dimensions. The high-opacity Fractal Rave Cat print is built to withstand the craziest nights and the subsequent wash cycles. Get rave-ready and let your style speak for itself.
• •Tired of the same old streetwear? So were we. That's why we created CATSONDRUGS.COM. We make bold, psychedelic rave and techno apparel for people who live by their own beat. High-quality gear, designs you won't find anywhere else. Join the trip.
• •CATS DON'T SLEEP AT NIGHT. NEITHER DO WE. Explore the ultimate collection of techno and rave wear designed for the underground. Free shipping on orders over $70.