Tono de Marca

empowering, confident, and supportive

Valores de Marca

• •Empowerment
• •Body Positivity
• •Comfort & Quality
• •Confidence
• •Femininity

Mejores Prácticas

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone (Empowering, Confident, Supportive) and lists key messaging pillars (e.g., body positivity, comfort, quality). Provide "say this, not that" examples to guide all writers.
• •Focus on "Feeling" as much as "Function": While the functional benefits are important (e.g., "tummy control"), the copy should always connect back to the emotional outcome for the customer—feeling more confident, beautiful, or empowered.
• •Use Positive and Inclusive Language: Avoid terms that imply "fixing" or "hiding" flaws. Instead, use empowering verbs like "enhance," "celebrate," "sculpt," and "embrace." Ensure language is welcoming to women of all body types.
• •Maintain Consistency Across All Platforms: Once social media profiles are established, ensure the tone from the website is meticulously carried over. Every post, reply, and description should reflect the same supportive and confident voice.
• •Tell Customer Stories (When Possible): Actively seek out and feature testimonials that align with the brand's values. Sharing real stories of how the products have helped women feel more confident will powerfully reinforce the brand's tone and build social proof.

Percepción Social

neutral-to-negative perception by default due to online ambiguity and the negative reputation of a similar-sounding entity.

Ejemplos de Copy

• •Your Confidence, Sculpted. Discover shapewear that celebrates your every curve.
• •More than just shapewear, it's your daily dose of empowerment. Our seamless bodysuit is designed to move with you, providing whisper-soft comfort and a flawless silhouette, so you can step out feeling bold and beautiful.
• •That feeling when your outfit just *clicks*. Find the perfect foundation for your confidence. Our collection is crafted to enhance, not hide, leaving you free to own your day. #CathyShop #ConfidenceFromWithin
• •Tired of shapewear that restricts? Experience the freedom of a perfect fit. Our high-waisted shorts offer targeted tummy control and a smooth finish under any outfit, without sacrificing comfort. Feel the difference.
• •Unleash your inner goddess. Our lace collection combines intricate design with incredible support, blending sensuality and confidence for moments that are just for you.