Tono de Marca

Playful, Encouraging, and Creative

Valores de Marca

• •Creativity and Imagination
• •Family Connection
• •Developmental Play
• •Joy and Happiness

Mejores Prácticas

• •Always Use Action-Oriented Language: Start sentences with vibrant verbs like "Create," "Imagine," "Build," "Discover," and "Share" to inspire action and excitement.
• •Focus on the "Why," Not Just the "What": Instead of just describing a kit (e.g., "Wooden pieces and paint"), highlight the experience it creates (e.g., "The perfect kit for an afternoon of family bonding and laughter").
• •Incorporate "Magic" and "Adventure": Use words that evoke a sense of wonder and storytelling. Phrases like "enchanted forest," "magical journey," or "your next adventure" align perfectly with the brand's imaginative spirit.
• •Speak to Both Parent and Child: Write copy that appeals to the parent's desire for developmental, screen-free activities while also using language and character references that excite the child.
• •Maintain a Positive and Encouraging Voice: Every piece of copy should feel optimistic and uplifting. Frame challenges as fun opportunities and celebrate the process of creation, regardless of the outcome.

Percepción Social

The public perception of Cataploomkids is that of a provider of high-quality, engaging, and fun craft kits. Customers value the creative outlet and the opportunity to engage with popular characters. The brand is seen as reliable and focused on delivering a positive family experience, with no significant negative sentiment online.

Ejemplos de Copy

• •Ready for an out-of-this-world adventure? 🚀 Our new Stitch kit has landed! Grab your paints and get ready to bring your favorite blue alien to life. Perfect for a fun-filled family afternoon. Who's in your 'ohana' to build this with? #Cataploomkids #Stitch #DIYCrafts #FamilyFun
• •Build More Than a Toy. Build a Memory. ✨ Discover our world of creative kits and share moments of pure imagination with your family.
• •Screen-free time that sparks their imagination! 🎨 Cataploomkids' wooden craft kits are here to make playtime creative and colorful. From magical characters to relaxing mandalas, find the perfect project for your little artist. Shop now for 15% off your first order!
• •Psst... Your next family adventure is inside this email!
• •Find your calm in a world of color. Our Mandala kits are designed for mindful moments and creative relaxation. Each piece invites you to slow down, focus, and create a beautiful work of art that is uniquely yours. It's more than a craft; it's a peaceful escape.