Tono de Marca

chic, artistic, and aspirational

Valores de Marca

• •Individuality and Self-Expression
• •Art & Design
• •Quality & Curation
• •Modern Elegance

Mejores Prácticas

• •Lead with 'Why,' Not 'What': Start with the inspiration, the feeling, or the style before diving into the features. Frame the product as a piece of a larger lifestyle.
• •Use Aspirational & Evocative Language: Employ words like "curated," "inspired," "adorn," "effortless," and "statement piece" to maintain a sophisticated and artistic tone.
• •Keep it Visually Driven: The copy should always complement the high-quality visuals. On platforms like Instagram, keep captions concise and engaging, letting the product imagery do most of the talking.
• •Engage with a Community of Creatives: Use language that speaks to a style- and art-conscious audience. Ask questions about personal style, art, and design to foster a sense of community.
• •Maintain a Consistent International Flair: While based in Paris, the use of English and references to worldwide shipping positions the brand globally. Maintain this by using universally understood style concepts while retaining a hint of Parisian origin.

Percepción Social

The brand is perceived as a source for unique, high-quality phone accessories that align with current aesthetic trends. The 'Casting Paris' name causes some confusion in search results, often pointing to a previous apparel brand or general 'casting' agencies in Paris. There is no significant negative feedback or association with online scams found in the search results.

Ejemplos de Copy

• •Art for your pocket. Our new collection has arrived, inspired by Parisian galleries and midnight strolls. Which design is telling your story? Tap to shop and transform your tech.
• •The 'Monet' Case: Don't just protect your phone, adorn it. With swirling pastels and a soft-touch matte finish, this case turns your most-used accessory into a masterpiece. Slim, durable, and effortlessly chic.
• •Your Style, Uncased. Go beyond the basic with phone cases designed to be as unique as you are. Free worldwide shipping on all orders.
• •Tired of boring phone cases? So were we. That's why we created Casting Paris. Discover artist-designed cases that make a statement. Find your perfect match.
• •It R ’s not just a case, it R ’s a look. ✨