Tono de Marca

aspirational and motivational

Valores de Marca

• •Performance
• •Aspiration & Self-Improvement
• •Community
• •Modern Aesthetics
• •Quality

Mejores Prácticas

• •Lead with Action and Motivation: Start captions and headlines with strong, action-oriented verbs and motivational phrases. Keep sentences short and powerful.
• •Use an "Aspirational" Voice: Frame the products not just as clothes, but as gear that helps customers become a stronger version of themselves. The focus should be on the customer's potential, with the clothing as a tool to unlock it.
• •Incorporate "In-Group" Language: Use terminology familiar to the fitness community (e.g., "leg day," "new PR," "macros," "drop set"). This builds authenticity and a sense of belonging.
• •Balance Performance and Lifestyle: While the core is fitness, consistently mention the "lifestyle" aspect. Highlight that the apparel is stylish and comfortable enough for life outside the gym.
• •Always Encourage Engagement: End most social media posts with a question or a call to action that invites conversation. This reinforces the community value and boosts visibility.

Percepción Social

As a smaller, direct-to-consumer brand, Castel Clothing's perception is largely shaped by its own curated social media channels. Within this ecosystem, the perception is positive. Followers engage with posts, and the brand is responsive. The use of story highlights for customer reviews on Instagram indicates an effort to build trust and social proof. The primary audience appears to be dedicated gym-goers and fitness enthusiasts who value aesthetics and performance in their apparel.

Ejemplos de Copy

• •Stop wishing. Start doing. Our new performance shorts were engineered for your toughest training day yet. Lightweight, sweat-wicking, and built to move with you, not against you. Your new potential is one click away. #CastelClothing #EngineeredForMore
• •Show up for yourself today. What are you training? Let us know in the comments! 👇 #FitnessMotivation #GymWear #Castel
• •Rest day essentials. Are you Team Hoodie or Team Sweatshirt for a chill day? Vote now! 🗳️ #CastelLifestyle #RestDay
• •Don't just conquer the gym. Conquer your day. Castel Clothing is designed for the ambitious, the driven, and the relentless. Shop the collection that works as hard as you do.
• •The wait is over. The latest Castel collection has officially landed. We’ve combined cutting-edge fabrics with our signature aesthetic to create pieces that will elevate your performance and your style. Be the first to own the new look. Shop Now.