Tono de Marca

Aspirational & Motivational, Authoritative & Confident, Direct & Results-Oriented, Relatable (to an extent), Energetic & Modern.

Valores de Marca

• •Empowerment
• •Results
• •Freedom
• •Action-Taking
• •Knowledge Sharing

Mejores Prácticas

• •Always Focus on the "Why": Connect every piece of copy back to the core desires of the audience – financial freedom, independence, and the ability to achieve their dreams. Remind them *why* they are pursuing an online business.
• •Maintain an Authoritative yet Approachable Voice: Position Jose Le Vende as the expert, but ensure the language isn't alienating. Use clear, confident statements, but also share relatable struggles or insights to build trust.
• •Emphasize Action and Results: Every piece of content should guide the audience towards a specific action or highlight a potential result. Use strong verbs and tangible examples (e.g., "Unlock the strategy," "Generate your first sale," "Learn how I made...").
• •Stay Energetic and Positive: The online business journey can be challenging. Your copy should consistently uplift, motivate, and inspire confidence that success is achievable with the right guidance.
• •Be Consistent Across Platforms, Adapting the Format: While the core tone remains, adapt the delivery for each platform. TikTok requires short, punchy messages; YouTube allows for more in-depth explanation; emails can be more direct and personal. However, the underlying values of empowerment and results should always shine through.

Percepción Social

Expert/Mentor, Inspirational Figure, Provider of Opportunity, Modern Entrepreneur, Potential for Skepticism (common in the "make money online" niche).

Ejemplos de Copy

• •Headline (Aspirational & Direct): "Stop Dreaming About Financial Freedom. Start Building It. Your First $10K Online is Closer Than You Think."
• •Social Media Post (Motivational & Relatable): "I remember when making my first $100 online felt impossible. Now, I help people like YOU build 6-figure digital empires. The secret? It's not magic, it's a blueprint. Ready to get yours? #OnlineBusiness #DigitalEntrepreneur #JoseLeVende"
• •Email Subject Line (Authoritative & Results-Oriented): "Your Roadmap to a Profitable Online Business – Revealed by Jose Le Vende."
• •Website Call to Action (Direct & Empowering): "YES, I'm Ready to Take Control & Build My Online Income! Give Me The Blueprint."
• •TikTok Video Script Snippet (Energetic & Confident): "Tired of the 9-to-5 grind? Here are 3 ways to start making REAL money online THIS WEEK. Number one will shock you! Let's go! #MakeMoneyOnline #SideHustle #JoseLeVende"