Tono de Marca

Empowering, modern, sensual, sophisticated, confident, minimalistic, direct, aspirational, community-focused, appreciative, cool, futuristic, and edgy.

Valores de Marca

• •Modern Luxury
• •Design as Outerwear
• •Quality & Craftsmanship
• •Confidence & Self-Expression

Mejores Prácticas

• •Lead with "Why," Not "What": Focus on the feeling and the purpose behind the piece (e.g., confidence, self-expression, a fashion statement) before detailing the features (e.g., fabric, color).
• •Use Minimalist, Evocative Language: Employ short, impactful sentences. Words like "architectural," "silhouette," "statement," and "unveiled" align better with the brand than common, softer lingerie terms.
• •Always Uphold the "Underwear as Outerwear" Angle: Consistently integrate this unique value proposition into product descriptions, social media captions, and ad copy. Provide styling suggestions to reinforce this concept.
• •Speak to a Confident Consumer: Write as if your customer is already bold, stylish, and decisive. The tone should be one of mutual understanding, not one of trying to convince her of her own worth.
• •Maintain Visual and Textual Harmony: Ensure the clean, modern, and edgy aesthetic of the brand's photography is mirrored in the copy. The text should be as curated and intentional as the images.

Percepción Social

Aspirational & High-Fashion, Community-Oriented, Niche & Independent.

Ejemplos de Copy

• •Beyond the Bedroom. The Selene Bodysuit. Designed not just to be worn, but to be seen. Pair it with your favorite high-waisted denim or a tailored blazer for a look that’s confidently you. #CasiaIntimates #UnderwearAsOuterwear
• •The Art of Unveiling. Your First Look at Chapter III.
• •An architectural statement. The Tait Basque combines sheer panels with structured lines, creating a silhouette that is both powerful and delicate. Crafted to empower, it’s your secret layer of confidence, whether for a private moment or as a bold fashion statement. Made to be seen.
• •Redefine Lingerie. Casia Intimates is not about what lies beneath. It's about what you choose to reveal. Discover our collection of contemporary, luxury lingerie designed in London to blur the lines between underwear and outerwear. Shop the new collection now.
• •One top. Three ways. Endless confidence.