Tono de Marca

friendly, youthful, and enthusiastic

Valores de Marca

• •Self-Expression and Individuality
• •Aesthetic and Trend-Focused Design
• •Customer-Centric Service
• •Joy and Creativity

Mejores Prácticas

• •Embrace Enthusiastic & Casual Language: Consistently use friendly, approachable language. Incorporate slang and conversational phrases like "No stress," "spill the tea," and "glow-up" where appropriate to maintain a youthful and relatable voice.
• •Focus on "You" and "Your": Center the copy around the customer. Frame products not just by their features, but by how they empower the customer to express their personality, their style, and their interests.
• •Lead with the "Why": Start with the core value proposition: fighting boredom and enabling self-expression. Headlines like "Say Bye to Boring Cases" or "Your Phone's New Outfit" immediately communicate the brand's purpose.
• •Keep it Visually Descriptive and Playful: Use words that evoke the fun and aesthetic nature of the products. Phrases like "sprinkle of joy," "cozy corner of creativity," and "oh-so-cute packaging" reinforce the brand’s charming personality.
• •Maintain a Helpful, Reassuring Tone in Service-Oriented Copy: In all customer service communications (FAQs, returns, support emails), maintain the friendly tone while being clear, reassuring, and solution-oriented. This builds trust and reinforces the perception of a brand that genuinely cares.

Percepción Social

Largely positive, with products described as "adorable," "cute," and "amazing quality." High customer satisfaction is evidenced by rave reviews (4.8+ rating on Etsy). Customers appreciate product accuracy and thoughtful packaging. Some minor legitimacy queries exist due to its online-only nature, but actual customer reviews are overwhelmingly favorable.

Ejemplos de Copy

• •Your phone called, it wants a glow-up. ✨ Meet the Sanrio Pastel Party collection. Your favorite characters just got the aesthetic treatment. Tap to shop and give your tech the personality it deserves. #Casethetic #Sanrio #PhoneCase #KawaiiStyle
• •Headline: Don't Be Boring. Be You. Body: Your phone is with you 24/7. Why settle for a case that's anything less than 100% you? From minimalist art to pop culture icons, find your perfect match at Casethetic.co. Free worldwide shipping. Shop now!
• •Text: The Trend is in Your Pocket. Subtext: Hundreds of original designs. One-of-a-kind cases to match your one-of-a-kind style. Button: Discover the Collection
• •On-screen text: "The cure for a boring phone case just arrived! ✨ #unboxing #aesthetic #casethetic #phonecasecheck"
• •Subject: Psst... Something new just dropped. Body: Hey, lovely! Ready to switch things up? We just added a fresh batch of designs to the shop, and we think you're going to love them. Be the first to turn your tech into a statement piece. Come see what's new!