Tono de Marca

elegant, accessible, and knowledgeable

Valores de Marca

• •Quality and Affordability
• •Customer Experience
• •Sustainability
• •Well-being

Mejores Prácticas

• •Lead with Emotion, Support with Detail: Start with the feeling or memory a scent evokes (e.g., "transport you back to sunny Costa Rica") and then provide the specific fragrance notes (e.g., jasmine, ylang-ylang, vetiver).
• •Emphasize "Affordable Luxury": Consistently use language that balances elegance with accessibility. Words like "exceptional," "refined," and "elegant" should be paired with "accessible," "affordable," and "daily pleasure."
• •Educate and Guide: Use the blog and product descriptions to share knowledge about fragrance families, notes, and the art of scent selection. This positions the brand as a trusted expert.
• •Highlight Sustainability: Mention the brand's commitment to neutralizing its carbon footprint in relevant communications, such as on the website and in order confirmations, to reinforce brand values.
• •Maintain a Consistent Voice: Whether writing for the website, a blog post, or an advertisement, the tone should remain elegant, helpful, and welcoming, avoiding overly technical jargon unless explained.

Percepción Social

positive, particularly regarding product quality and scent profiles. Customers describe the scents as "amazing" and "beautiful," with some noting that the fragrances are potent enough to fill a room even without being lit. Reviews frequently highlight the strong and pleasant throw of the candles. The brand is seen as a provider of high-quality home fragrances that deliver a strong sensory impact.

Ejemplos de Copy

• •Your Signature Scent Awaits. Discover affordable luxury and fragrances that tell your story.
• •Embrace the essence of a tranquil forest. Notes of sandalwood and cedarwood ground your senses, while a hint of amber adds a touch of warmth. The perfect scent to turn your home into a sanctuary.
• •Scent is more than a fragrance; it's a feeling. Which Casa Scents fragrance is part of your daily ritual? #CasaScents #ScentOfHome #AffordableLuxury #DailyRitual
• •A Gift for Them, A Treat for You | Inside: Our Newest Fragrances
• •Why wait for a special occasion? With Casa Scents, every day is an opportunity to indulge in exceptional fragrances. Explore our collection of high-quality, accessible perfumes and home scents. Shop now.