Tono de Marca

Confident and Solution-Oriented

Valores de Marca

• •Modernization
• •Compatibility & Quality
• •Simplicity
• •Accessibility

Mejores Prácticas

• •Lead with the Transformation, Not the Product: Start with the benefit. Instead of "We sell CarPlay modules," use "Bring your car's dashboard to life." Focus on the experience of having modern tech.
• •Use Authoritative and Confident Language: Incorporate phrases like "The definitive solution," "Engineered for your car," and "Seamless integration" to build trust and reflect the "N°1" positioning. Avoid hesitant or overly technical jargon.
• •Leverage Social Proof in All Copy: Integrate customer testimonials and user-generated content statistics into ads and website copy. For example: "Join over 10,000 drivers who have modernized their ride" or feature a customer quote directly in a post.
• •Be Explicit About Compatibility: To manage expectations and reduce friction, clearly state which models, years, and system versions are compatible. Use checklists and simple "Find Your Car" tools in your copy and on landing pages to reinforce the value of a specialized fit.
• •Maintain a Visual-First Narrative: The product is best understood when seen. All written copy should complement a video or image that demonstrates the product in action. Captions should be concise, explaining the benefit shown in the visual (e.g., "Waze. On your screen. Effortlessly.").

Percepción Social

Specialized Technical Provider with Variable Reliability

Ejemplos de Copy

• •Your car isn't old. Its technology is. Bring your Audi into 2025 with seamless Apple CarPlay and Android Auto integration. Access maps, music, and messages on your original screen. The upgrade you've been waiting for is here.
• •Stop fumbling with your phone while driving. Our CarPlay Module for Mercedes integrates perfectly with your command system, putting everything you need on the big screen. Drive smarter and safer. It's that simple.
• •The #1 choice in France for a reason. We deliver the most reliable plug-and-play CarPlay and Android Auto modules for your vehicle. Don't settle for less—upgrade with the leader.
• •Think adding CarPlay to your BMW is complicated? Think again. Our custom-fit modules are designed for a seamless, plug-and-play installation. Find your model and unlock your car's true potential in under an hour.
• •Tired of tangled cables and outdated navigation? Go completely wireless. Our adapter converts your existing wired CarPlay into a seamless, automatic wireless connection. The ultimate convenience is just one plug away.