Tono de Marca

artistic, sophisticated, and personal

Valores de Marca

• •Artistic Expression: Living with Art as a way of life and self-expression.
• •Craftsmanship and Quality: Handmade with illusion, art, and top materials, emphasizing meticulous creation.
• •Interdisciplinary Inspiration: Designs linked to architecture (volumes/shapes), painting (color), and music (conditions, calms, transports, excites).
• •Uniqueness and Timelessness: Minimalist, timeless, and special jewelry designed to make the wearer feel represented by something artistic.

Mejores Prácticas

• •Lead with the "Why": Always start from the core philosophy of "Living with Art." Whether describing a product or writing a post, connect it back to the inspiration drawn from architecture, painting, or music.
• •Use Artistic and Evocative Language: Employ words like "sculpture," "volume," "texture," "harmony," and "timeless." Frame products as "pieces" or "creations" rather than just "items" to elevate their perceived value.
• •Tell the Story of the Craft: Emphasize the "handmade" nature of the jewelry. Mentioning the processfrom sketch to final formreinforces the value of craftsmanship and the personal touch of the artist.
• •Focus on the Wearer's Feeling: Write copy that speaks to how the jewelry makes the customer feel: "represented," "special," "elegant," "modern." The benefit is not just looking good, but feeling connected to a piece of art.
• •Maintain a Sophisticated and Minimalist Voice: The copy should mirror the aesthetic of the jewelry. Avoid slang, overly casual language, or aggressive sales tactics. The tone should be confident, calm, and as curated as the collections themselves.

Percepción Social

high-end, artistic endeavor, blending design, art, and craftsmanship; perceived as original, different, lightweight, unique, and having a special quality that brightens appearance, appealing to a niche, satisfied customer base

Ejemplos de Copy

• •More than a necklace. A sculpture you can wear. Introducing the 'Viruta' collection, where architectural forms meet the delicate balance of metal. Each piece, born from a sketch and shaped by hand, is a testament to living a life with art. Discover yours.
• •Inspired by the rhythm of a classical melody and the texture of a canvas. These handcrafted earrings are not just accessories; they are a piece of a larger story. Made with copper mesh and sterling silver, they are designed to be as light as a musical note and as unique as a brushstroke. Wear your art.
• •Carolina Vigo began not with a piece of jewelry, but with a philosophy: to live with art. From an architect's eye for form to a painter's love for color, every piece is a convergence of passions. Our collections are handcrafted stories, designed to be the artistic complement that represents you.
• •Subject: The Art of Adornment. | In a world of trends, choose timeless elegance. Our jewelry is born from the belief that true style is personal and artistic. Each piece is designed by hand to offer a unique expression of simplicity and modernity. Find the piece that speaks to you.
• •Headline: Carolina Vigo Jewelry | Wearable Sculptures Description: Handcrafted, art-inspired jewelry. Minimalist and timeless designs that blend art with elegance. Discover unique pieces from the artist's studio.