Tono de Marca

Expertise, Trustworthiness, and Passion

Valores de Marca

• •Quality
• •Tradition & Experience
• •National Origin
• •Customer-Centricity
• •Value for Money

Mejores Prácticas

• •Lead with Quality and Tradition: Always start with the core message. Whether it's a social media post or an email, the first sentence should reinforce the brand's commitment to '25 years of experience,' 'master butchers,' or 'premium national meat.'
• •Use Sensory and Evocative Language: Go beyond simple descriptions. Use words like 'succulent,' 'tender,' 'rich,' 'aromatic,' and 'flavor explosion' to help the customer imagine the experience of cooking and eating the product.
• •Balance Expertise with Accessibility: While it's important to sound like an expert, avoid overly technical jargon. Explain concepts like 'maturation' or 'marbling' in simple terms that highlight the benefit to the customer (e.g., 'Matured for extra tenderness and a deeper, more complex flavor').
• •Reinforce Trust at Every Touchpoint: Include trust signals in your copy. Remind customers of the '1-2 day fast delivery,' 'secure vacuum packaging,' and '100% national origin.' In customer service communications, maintain a professional and helpful tone, even when addressing complaints, to rebuild and maintain trust.
• •Maintain a Consistent Voice Across All Channels: The passionate, expert tone used on the website should carry over to the more conversational environment of social media. The person writing Instagram captions should sound like they work for the same company as the person writing the 'About Us' page—passionate, knowledgeable, and dedicated to quality.

Percepción Social

Largely positive due to high quality, taste, fast shipping, secure packaging, and competitive pricing. However, there are criticisms regarding product inconsistency (e.g., meat not matching photos), refusal to accept returns in some cases, and isolated reports of poor quality or near-expiration meat. The brand has a solid digital foundation but could improve UX.

Ejemplos de Copy

• •Website Hero Banner: Headline: 25 Years of Tradition, Delivered to Your Door. Sub-headline: Experience the unparalleled taste of 100% national, master-butcher selected meats. Quality you can trust, at prices you'll love. Button: Discover Our Cuts
• •Instagram Post (Showcasing a Chuletón de Vaca Vieja): Image: A perfectly grilled, thick-cut steak, sliced to show its juicy interior. Caption: This isn't just a steak; it's a story. A story of careful aging, expert selection, and the rich pastures of Spain. Our Old Cow T-bone is an experience that ignites the senses. Ready to write your own flavor story? #CarnesCampoverde #Chuleton #VacaVieja #MeatPerfection #GrillMaster
• •Facebook Ad Targeting BBQ Enthusiasts: Headline: Your Grill is Begging for This. Body: Stop settling for supermarket meat. As true meat specialists with 25 years of experience, we provide the quality your BBQ deserves. From juicy entrecôte to impressive Tomahawks, get wholesale prices on the best national cuts. Link Description: Fast 1-2 day delivery in Spain, Portugal, & France.
• •Email Subject Line for a Promotion: Subject: A Cut Above the Rest: Unlock 15% Off Your Next Gourmet Experience. Preview Text: Don't miss out on our best-selling national beef and pork selections.
• •Product Description Snippet (for Pollo de Corral): Title: Farm-Raised Chicken - The Taste of True Care. Description: Forget what you know about chicken. Raised with room to roam and fed a natural diet, our farm-raised chicken offers a succulent texture and deep, authentic flavor that can only come from a happy, healthy bird. It's the quality your family's meals deserve.