Tono de Marca

Elegant & Timeless, Passionate & Inspired, Professional & High-Quality, Heartfelt & Nostalgic

Valores de Marca

• •Quality Craftsmanship
• •The Beauty of Nature
• •Emotional Connection
• •Elegance and Sophistication
• •Artistic Integrity

Mejores Prácticas

• •Use an "Elegant & Evocative" Lexicon: Consistently use words like timeless, elegant, inspired, cherished, captured, heartfelt, and masterpiece. This reinforces the premium nature of the brand.
• •Focus on the "Why," Not Just the "What": Instead of just saying "This is a print of a flower," explain why it matters: "This print captures the delicate strength of the peony, designed to bring a sense of calm and sophisticated beauty to your daily life."
• •Tell the Artist's Story: Weave Carmen's background and passion into the copy. Mentioning her experience as a photographer or her discovery of scanography adds authenticity and builds a connection with the buyer.
• •Highlight Quality and Longevity: Always mention the archival paper, the meticulous process, and the idea that the art is for "generations". This justifies the premium positioning and speaks to a value of permanence.
• •Speak to the Feeling: The copy should focus on the emotion the art evokes. Whether it's adding joy to a room, conveying deep love through a card, or offering comfort, the emotional benefit is the key selling point.

Percepción Social

Due to the limited online presence beyond the official website and the lack of public reviews, the social perception is tightly controlled. The brand is perceived as a niche, high-end art provider rather than a mainstream consumer brand. The target audience likely consists of art lovers, interior designers, and individuals seeking unique, high-quality stationery and gifts. The perception is one of a skilled, professional artist with a clear and distinct creative vision.

Ejemplos de Copy

• •Timeless by Nature. Introducing the Flora Collection, where every detail is a masterpiece and every print tells a story.
• •Elegance, captured. Our scanography prints reveal the hidden soul of a simple flower, transforming it into timeless art for your space. Printed on the finest archival paper to be cherished for generations. #CarmenGrenier #FineArtPrint #Scanography #NatureInspired
• •More than a card, it's a keepsake. Send a message of heartfelt sympathy with art that speaks when words are not enough. Each design is a gentle reminder of nature's enduring beauty, crafted to offer comfort and be treasured forever.
• •Bring Lasting Beauty into Your Home | The Limited Edition Prints
• •Your Space Deserves More Than Decor. It Deserves Art. Carmen Grenier offers fine art prints that blend the passion of photography with the timeless elegance of nature. Elevate your interior with a piece that is both inspiring and unforgettable.