Tono de Marca

Aspirational & Elegant

Valores de Marca

• •Craftsmanship
• •Quality Materials
• •Personal Expression
• •Inspiration

Mejores Prácticas

• •Lead with Emotion and Benefit: Start copy with words that evoke feeling and promise a benefit (e.g., elevate, inspire, unleash). Focus on how the customer will feel wearing the jewelry, not just on the product's features.
• •Use a Consistent Lexicon: Regularly use a core set of brand words like handcrafted, radiant, elegant, inspire, vibrant, and luxury across all platforms to build a recognizable voice.
• •Tell a Story: Frame products within a narrative. Instead of just Gemstone Bracelet, use The Gemora bracelet. Handcrafted with stunning gems, this bracelet adds a luxurious touch to any outfit. This creates a more engaging experience.
• •Maintain an Uplifting and Positive Tone: Ensure all copy, including customer service responses, is encouraging and positive. The brand is about inspiration and radiance, and the language should always reflect that.
• •Emphasize Uniqueness: Consistently highlight that the items are handcrafted. This word justifies a premium price, sets the brand apart from mass-produced competitors, and reinforces the value of craftsmanship.

Percepción Social

A small, artisan-led business offering exclusive, high-quality, and meaningful jewelry, projecting an image of elegance and personal luxury.

Ejemplos de Copy

• •Introducing the Solstice Collection. Each piece is handcrafted with vibrant gems, designed not just to adorn, but to inspire. Discover jewelry that tells your story. #bydaniluk #HandcraftedJewelry #ElegantExpression
• •The Gemora Bracelet: More than an accessory, it's a source of radiance. Handcrafted with unique gems to elevate your style and energy. Wear your inspiration.
• •At CARMENDANILUK, we believe in the quiet power of elegant design. Every bracelet and necklace is handcrafted with intention, using carefully selected gems that bring a touch of luxury and inspiration to your daily life. Our jewelry is for those who seek to express their inner radiance.
• •Find the piece that speaks to you. At bydaniluk.com, discover handcrafted bracelets and necklaces designed to make you shine. Free shipping on all orders over $75. Shop now.
• •Welcome back. We've missed your radiant style. As a thank you for your continued support, enjoy an exclusive 15% off our new arrivals. We hope you find something new to love. [Link to shop]