Tono de Marca

Warm, Traditional, and Service-Oriented

Valores de Marca

• •Customer-Centric Service
• •Quality and Value
• •Tradition and Family
• •Convenience and Reliability
• •Comprehensive Selection

Mejores Prácticas

• •Maintain a Personal, Human Voice: Always write as if you are a friendly, helpful person from a family-run shop, not a large corporation. Use warm and emotive language like "wonderful," "amazing," and "special."
• •Center the Customer and the Recipient: Frame the product's value around the customer's goal: to send love and connect with family and friends. Use "you" and "your" to speak directly to the customer's needs.
• •Lead with Service and Trust: Reinforce the brand's core values of exceptional service, quick delivery, and quality in transactional emails, website banners, and social media profiles. Phrases like "We're here to help" and "Delivered with care" build confidence.
• •Emphasize Family and Occasion: Tailor copy to specific family members and occasions as seen in the product categories. This shows an understanding of the customer's world and makes the shopping experience feel more personal and relevant.
• •Show, Don't Just Tell: Instead of just saying "good customer service," share snippets of positive reviews or stories (with permission) that illustrate it. Mentioning the handwritten notes or the family-run history in "About Us" sections makes the brand values tangible.

Percepción Social

The social perception of Cards Through The Post.com is overwhelmingly positive. Customers see it as a reliable, high-quality, and personable alternative to larger, more impersonal retailers. The personal touches, such as handwritten notes, are frequently mentioned and are a significant driver of loyalty and word-of-mouth marketing. Reviewers use phrases like "Possibly the best online card retailer?" and "Will be my first choice for cards from now on," indicating a high level of satisfaction and trust. The brand is perceived as a small, caring business that delivers 5-star service, fair prices, and quality products.

Ejemplos de Copy

• •A birthday for your granddaughter is a day for joy, love, and celebration. Find the perfect words to tell her how wonderful she is with our special collection of Granddaughter birthday cards. From cute and cuddly to beautifully sentimental, each one is chosen with care, just for her.
• •Don't miss the moment! Order by 4pm for same-day dispatch and find the perfect card for any occasion.
• •Celebrating family for over 30 years. Quality cards for the ones you love, delivered with care from our family to yours.
• •That feeling when the perfect card arrives, right on time. ✨ We love being a small part of your big moments. A customer recently told us our quick delivery saved the day for a last-minute birthday! That’s what we call 5-star service. #CardsThroughThePost #GreetingCardsUK #CustomerLove
• •Christmas is the perfect time to remind that special person just how much they mean to you. Our 'One I Love' collection is filled with heartfelt verses and beautiful designs to help you share your love. Each card is a special reminder of the bond you share, sent with wishes for a season as wonderful as they are.