Tono de Marca

passionate, authentic, sophisticatedly simple

Valores de Marca

• •Family & Legacy
• •Uncompromising Quality
• •Craftsmanship & Storytelling
• •Authenticity
• •Organic & Natural Principles

Mejores Prácticas

• •Always connect the product back to the brand's core values. Don't just sell olive oil; sell "food with soul," "a family legacy," or an "uncompromising commitment to taste." The story is as important as the product.
• •Write as if you are sharing a personal recommendation with a friend or family member. Use "we," "our," and "us" to reinforce the family-owned identity and create a warm, direct connection with the audience.
• •The brand's story is about moving away from the pressure of "performance". Let this reflect in the copy. Use simple, honest, and heartfelt language rather than overly technical or boastful terms.
• •Focus on taste, aroma, and feeling. Use descriptive words that evoke the experience of using the products—"mild and harmonious taste," "fresh scent of green leaves," "a peppery finish." This brings the quality to life.
• •Whether it's the origin of the olives, the craftsmanship of the vinegar, or the legacy of Francis Cardenau, every piece of copy should have a narrative element. This reinforces the value of "craftsmanship and stories" and differentiates CARDENAU from generic competitors.

Percepción Social

Overwhelmingly positive, positioned as a premium, trustworthy, and inspiring brand; a source of exceptional quality, authentic, and a mark of excellence.

Ejemplos de Copy

• •From our family's table to yours. This is more than just olive oil. It’s the result of a promise we made to ourselves: to only create food with soul. Cold-pressed, organic, and full of character, it’s the foundation of everything we cook in our own kitchen. Experience the taste of pure, uncompromising quality. #Cardenau #FoodWithSoul #ExtraVirgin
• •Stop compromising on taste. For 45 years, our founder, Michelin chef Francis Cardenau, mastered the art of flavor. Today, we bring that passion from our family to your kitchen. No shortcuts, no compromises. Just pure, organic ingredients made with craftsmanship and care. Rediscover what real food likes.
• •Your morning ritual, perfected. We believe the best days start with presence and passion. Our organic coffee beans are selected for their deep, rich character—a taste that invites you to slow down and savor the moment. The Cardenau family's choice for a perfect morning.
• •The secret to unforgettable dishes. A great vinegar doesn't just add acidity; it adds depth and tells a story. Ours is crafted with patience, developing a delicate balance that can transform a simple salad or finish a complex sauce. Handpicked by us for its authentic character, it’s a tribute to true craftsmanship.
• •Less noise, more taste. After decades in the world's most demanding kitchens, our family wanted something different. Something more authentic. CARDENAU was born from a desire to return to what truly matters: taste that evokes memories, craftsmanship that deserves respect, and moments shared in the kitchen. This is our story. Welcome to our family.