Tono de Marca

aspirational, affectionate, and quality-focused, warm and inviting, professional and business-oriented (for wholesale)

Valores de Marca

• •Quality and Durability
• •Family-Centric
• •Comfort and Style
• •Customer Focus
• •Community Support

Mejores Prácticas

• •Always lead with emotion: Connect with the feelings of parenthood —joy, love, and the desire to provide the best. Use words like "cherish," "special," and "beautiful."
• •Focus on quality and comfort in equal measure: While highlighting the luxury aspect, always mention the practicality and comfort of the clothing. Use phrases like "luxuriously soft," "designed for play," and "comfort in every stitch."
• •Maintain a warm and inviting tone: Address your audience directly and personally. Use "you" and "your little one" to create a connection.
• •Use descriptive and evocative language: Instead of just listing features, paint a picture with your words. For example, instead of "pink dress," try "a lovely blush pink dress, perfect for twirling."
• •Incorporate the brand story: Subtly weave in the narrative of being a family-owned brand with decades of experience. This builds trust and adds a layer of authenticity.

Percepción Social

The brand is seen as a provider of high-end, stylish, and well-made children's clothing. Customers appreciate the aesthetic and the quality of the garments, often describing them as "gorgeous" and "beautiful." The brand is perceived as a desirable name in luxury children's fashion, stocked by reputable retailers.

Ejemplos de Copy

• •Elegance for every adventure. Our new collection is here, blending timeless design with the playful spirit of childhood. Discover pieces crafted to be cherished, for moments that matter most.
• •Soft as a hug, stylish as can be. Our hand-smocked romper is made from the finest fabrics, ensuring your little one is comfortable and chic from playtime to naptime.
• •From our family to yours. For over 30 years, we've been dedicated to creating beautiful, high-quality clothing that celebrates the joy of childhood. Because every day is a special occasion.
• •Share your #CarameloKids moments! We love seeing your little ones shine in our designs. Tag us for a chance to be featured and inspire our community.
• •Make this season unforgettable. From festive gatherings to cozy days at home, our latest collection offers the perfect outfits for creating lasting memories. Explore luxurious styles designed for comfort and joy.