Tono de Marca

Supportive, Community-Focused, and Empowering

Valores de Marca

• •Quality and Reliability
• •Customer-Centricity and Gratitude
• •Community Building
• •Enabling Creativity
• •Canadian Identity

Mejores Prácticas

• •Always Use "You" and "Your": Center the customer in the narrative. Frame product benefits around what they can create and achieve. (e.g., "Your designs will pop," "Build your business with...")
• •Celebrate Customer Creations: Actively feature, share, and celebrate the work customers create with your products. This reinforces the community and empowerment values and provides powerful user-generated content.
• •Be Transparent and Helpful: When discussing products, provide clear instructions, tips, and even recommended settings, as seen in the glass sublimation heart description. This builds trust and reinforces the supportive tone.
• •Emphasize Community: Regularly mention the Facebook group and the broader #CrafterCommunity. Use inclusive language like "we," "us," and "together" to foster a sense of belonging.
• •Lead with Value, Not Just a Sale: While promotions are important, ensure the copy leads with how the product or offer empowers the customer's creativity or business. The "why" (enabling creativity) is just as important as the "what" (the product itself).

Percepción Social

Overwhelmingly positive, especially within its direct sphere of influence, perceived as having positive customer service, being a trusted supplier, and functioning as a valuable community hub.

Ejemplos de Copy

• •Your next bestseller is here! ✨ Introducing our new 20oz frosted glass tumblers, ready for your creative touch. We've sourced the highest-quality glass to ensure your sublimation designs are vibrant and flawless, every single time. We can't wait to see the magic you create. Tag us in your work! #CaptiveDesigns #MadeInCanada #CraftersCommunity
• •Quality Blanks for Creative Businesses. We provide the canvas, you bring the artistry. Shop our collection of sublimation-ready tumblers, glass cans, and more. Fast Canadian shipping and a community to cheer you on.
• •✨ Maker Showcase Tuesday! ✨ It's our favorite day of the week. Show us what you've been working on using your Captive Designs Blanks! Whether it's a new tumbler design or a stunning epoxy creation, we want to celebrate YOU. Drop a photo in the comments and let's flood this thread with inspiration!
• •Subject: Fuel Your Creativity! 15% Off All Epoxy Supplies. Hi [Customer Name], ready to start your next masterpiece? To help you get going, we're offering 15% off our entire collection of epoxy resins, pigments, and tools for the next 48 hours. Thank you for being a part of the Captive Designs family. Now, go make something amazing!
• •We're more than just a supplier; we're your partner in creativity. Founded by crafters, for crafters, Captive Designs Blanks was built on the belief that everyone has a creative spark. Our mission is to provide Canadian makers and small businesses with the high-quality, reliable blanks they need to turn their passion into beautiful, finished products.