Tono de Marca

elegant, personal, and aspirational

Valores de Marca

• •Quality and Craftsmanship
• •Elegance and Timelessness
• •Self-Expression and Individuality
• •Accessible Luxury

Mejores Prácticas

• •Emphasize "Personal Whims": Always tie the product back to the core brand concept of "Capricci." Use words like "whim," "mood," "personal," "story," and "expression" to reinforce the idea that the jewelry is a form of self-indulgence and individuality.
• •Maintain an Elegant and Gentle Tone: Avoid overly aggressive sales language ("Hurry!", "Buy Now!"). Instead, use inviting and sophisticated phrasing like "Discover," "Explore," "Adorn yourself," and "Find your piece."
• •Highlight Quality with Simplicity: When mentioning materials like 10k/14k gold or .925 silver, frame it as a guarantee of lasting beauty, not just a technical spec. For example, "Crafted in pure .925 silver for a lifetime of shine."
• •Tell a Story of Timelessness: Position the jewelry as a long-term companion for life's moments, big and small. Use copy that suggests the pieces are "essential," "timeless," and meant to be "treasured."
• •Keep it Visually and Textually Clean: Just as the jewelry is minimalist, the copy should be as well. Use concise sentences, ample white space, and focus on one key message per post or description to reflect the brand's uncluttered aesthetic.

Percepción Social

The brand appears to be perceived as a provider of high-quality, beautiful, and delicate jewelry, primarily within the Mexican market. The active engagement on Instagram, combined with a professional website, builds trust. While direct, widespread customer reviews are not readily available in the search results, the brand's consistent messaging and clear focus on quality materials likely lead to a positive perception among its target audience. Similar brands focusing on personalization and quality often receive positive feedback for their customer service and attention to detail. The lack of a significant presence on platforms like TikTok or in widespread online news suggests that its reputation is built more on direct customer satisfaction and targeted social media marketing rather than broad public relations campaigns.

Ejemplos de Copy

• •Elegance in its purest form. Our new Aura necklace, crafted in 10k gold, is designed to be more than an accessory h it's a part of your story. Discover the piece that speaks to you. #CapricciJoyería #HechoEnMéxico #Oro10k
• •For your moods, your moments, your whims. Our rings are made to be stacked, combined, or worn alone. How will you express yourself today? Explore the collection. [Shop Now]
• •Simplicity is the ultimate sophistication. At Capricci, we create timeless jewelry from .925 silver and fine gold, designed to accompany you every day. Find your new favorite piece at capricci.mx.
• •Subject: A little something special, just for you. Treat yourself to the elegance you deserve. For a limited time, enjoy 15% off our entire collection of fine jewelry. These are the pieces you ll treasure for years to come. Your next whim awaits.
• •The perfect circle. These timeless hoops are crafted from luminous 14k gold, offering a touch of discreet and versatile light for any occasion. Lightweight and essential, they are the definitive accessory you ll never want to take off.