Tono de Marca

Approachable and Friendly, Passionate and Enthusiastic, Encouraging and Empowering, Practical and Skill-Focused, Professional and Experienced

Valores de Marca

• •Personalized Learning
• •Quality Instruction
• •Passion for Craftsmanship
• •Empowerment
• •Community and Connection
• •Fun and Enjoyment

Mejores Prácticas

• •Incorporate Words of Encouragement and Passion: Use terms like "discover," "unlock," "joy," "passion," "create," "inspire," "rewarding," reflecting the enthusiastic and supportive nature of the brand.
• •Highlight the Personal Touch: Emphasize the "husband and wife duo," the "small business with a big heart," and the personalized approach to learning, making the brand feel accessible and caring.
• •Show, Don't Just Tell, the "Fun".
• •Balance Warmth with Expertise: While maintaining a friendly and approachable tone, ensure copy also conveys the depth of knowledge, the quality of the skills taught ("basics that matter," "expert training"), and the tangible outcomes (leaving with finished products and tools).
• •Focus on skill-building, confidence, and enabling students to pursue hobbies or businesses.

Percepción Social

Highly Positive, Life-Changing/Rewarding, Supportive and Caring Environment, Effective Skill Transfer, Inclusive

Ejemplos de Copy

• •Join our fun, friendly workshops and turn your curiosity into a lifelong skill! (Link in bio) #LeatherCraft #Handmade #SkillBuilding #CapeTown #SouthAfricaMade
• •At Cape Leather Training, we don't do 'one-size-fits-all'.
• •Learn the foundational skills that truly matter in a relaxed, inspiring space.
• •You'll not only learn to craft stunning leather items but also take home a full set of essential tools with our 5-day course!
• •Thank you Lourens and Marinda for the wonderful experience!" - Annelie van Zyl.