Tono de Marca

Whimsical & Playful, Humorous & Self-Aware, Personal & Authentic, Passionate & Craft-Oriented

Valores de Marca

• •Creativity
• •Craftsmanship
• •Joy & Fun
• •Authenticity
• •Individuality

Mejores Prácticas

• •Lead with Humor: Always weave the brand's origin story and self-aware humor into the copy. The name "Can't Grow Squash" is a gift—use it to create a memorable and relatable narrative.
• •Emphasize "Handmade by a Human": Consistently use words like "handmade," "artist-crafted," "small-batch," and "made by me (Stephanie)." This reinforces the value of craftsmanship and the personal connection.
• •Tell Micro-Stories: Each product or collection has a potential story. Why tiny bread? What was the inspiration for a color palette? Sharing these small details makes the products more meaningful than just objects.
• •Maintain a Personal Voice: Write as Stephanie would speak—authentically, with passion and a touch of wit. Use "I" and "my" to reinforce that there is a real person behind the brand. Engage with comments and messages in this same personal tone.
• •Let Visuals and Copy Work Together: The copy's playful and whimsical tone should always be matched by vibrant, high-quality, and fun product photography. The two elements must be in perfect harmony to tell the complete brand story.

Percepción Social

Charming Niche Brand, Relatable Creator, High-Quality Artisan Product

Ejemplos de Copy

• •I may not be able to keep a squash plant alive, but I can make a mean miniature bread basket. Our new 'Carb Collection' earrings are live! Perfect for when you love gluten and have accepted your failures as a gardener. Link in bio to shop these handmade goodies.
• •Hi, I'm Stephanie. I'm an artist, a plant enthusiast, and, ironically, the founder of 'Can't Grow Squash.' My garden might be a tragedy, but my studio is a haven of tiny, joyful things. Every piece of jewelry is handmade by me, with the hope of adding a little bit of fun and color to your day. Welcome!
• •Looking for jewelry that's as unique as you are? Our handmade polymer clay earrings are conversation starters. From tiny cheese boards to colorful abstract shapes, we make wearable art for people who don't take life too seriously. Shop the collection that proves failure (in the garden) can lead to beautiful things.
• •The only charcuterie board you don't have to share. These miniature boards are handcrafted from polymer clay, featuring tiny grapes, cheese, and crackers. They’re lightweight, hypoallergenic, and guaranteed to last longer than my last zucchini plant. A perfect gift for the foodie in your life.
• •New Fails, New Jewelry ✨