Tono de Marca

Adventurous, Passionate, and Informative

Valores de Marca

• •Quality & Craftsmanship
• •Entertainment & Fun
• •Strategy & Intellect
• •Sustainability
• •Community Engagement

Mejores Prácticas

• •Lead with Adventure: Always frame the narrative around exploration, discovery, and mystery. Use active, evocative verbs that place the reader in the role of an adventurer.
• •Highlight Strategic Depth: Consistently mention the "strategy" element. Use words like "challenge," "outwit," "plan," and "decision-making" to appeal to players who enjoy intellectually stimulating games.
• •Maintain a Passionate, "Creator" Voice: Write as though you are the game's biggest fan. Share excitement about the artwork, the cleverness of a game mechanic, or the fun of a close game. This makes the brand feel personal and authentic.
• •Incorporate Thematic Keywords: Regularly use words and phrases tied to the game's world: "archaeology," "expedition," "tombs," "artifacts," "desert," and "jungle." This reinforces the brand identity and improves SEO for relevant searches.
• •Balance Theme with Practicality: While the adventurous tone is key, always ground it in the practical benefits for the player: a fun game night, a challenge for the whole family (ages 8+), high replayability, and a quality product. This makes the purchase feel both exciting and sensible.

Percepción Social

The perception of Canterville Games is that of a promising independent game publisher with a successful debut product. The brand is perceived as having Positive Anticipation, Niche Authority within the strategy board game community, and being Trustworthy due to fulfilling Kickstarter promises and transparency.

Ejemplos de Copy

• •The desert holds its secrets close. Are you clever enough to uncover them? In Secrets in the Sand, every decision matters as you race rivals to unearth forgotten tombs. Strategize your path, manage your resources, and claim your place in history. #BoardGames #StrategyGame #TabletopGames #Archaeology #CantervilleGames
• •Tired of the same old game night? It's time for an adventure. Secrets in the Sand brings fast-paced strategy and archaeological discovery to your tabletop. Perfect for 2-6 players who are ready for a challenge. Make your next game night one for the ages!
• •The Adventure You've Been Waiting For. Race across treacherous lands, outsmart competing expeditions, and be the first to discover the Secrets in the Sand. Order your copy and start your expedition today.
• •Your Next Great Adventure Awaits... Don't just play a game—live an expedition. Secrets in the Sand is more than a board game; it's a test of wits and a race against time, all designed with sustainable materials. Ready to prove you're the best archaeologist at the table?
• •What dangers lurk in the desert? 🦂 Find out in Secrets in the Sand, the strategy board game of archaeological adventure. Outwit your friends and unearth ancient treasures! #TabletopTuesday #BoardGameGeek #NewGames