Tono de Marca

approachable, enthusiastic, and descriptive

Valores de Marca

• •Quality & Craftsmanship
• •Value for Money
• •Sensory Experience
• •Customer Service

Mejores Prácticas

• •Lead with the Sensation: Always start by describing the feeling or memory the scent evokes before listing the notes. Use evocative and sensory language (e.g., "creamy," "sparkling," "warming," "fresh").
• •Balance Fun and Quality: Maintain the playful, candy-inspired identity while reinforcing the high-quality, hand-poured nature of the products. For example, pair a fun name like "Cherry Bubblecake" with details about its "long-lasting, clean burn".
• •Use Storytelling: Connect scents to specific moments or experiences. A scent isn't just a list of ingredients; it's for "movie night with the girls" or "adding a flair to your decor".
• •Maintain Transparency: Be open about the ingredients and processes. Mentioning "soy-blend wax," "lead-free cotton wicks," and being "hand-poured in the UK" builds trust and justifies the premium-yet-affordable positioning.
• •Educate the Customer: Use copy in FAQs, product descriptions, and social media to teach customers how to get the most from their products (e.g., explaining why the first burn is important to prevent "tunneling"). This positions the brand as a helpful expert.

Percepción Social

Candywick is perceived as a high-quality independent brand offering a superior alternative to mass-market options. Customers appreciate the strength and uniqueness of its scents, which range from playful and sweet to decadent and sensual. A common issue noted is that popular items sell out quickly.

Ejemplos de Copy

• •Can't get away? Let us bring the holiday to you. Just snap a piece of our new Summer Cocktail wax melt, close your eyes, and let the vibrant notes of juicy pineapple and creamy coconut transport you to a sun-drenched beach. No passport required.
• •Bold, mysterious, and utterly captivating. Our Black Pomegranate candle is a daring blend of rich, dark fruit and warm, spicy undertones. Perfect for late-night conversations and adding a touch of sophisticated drama to any room. It's luxury you can smell.
• •Remember these? We've bottled that little hit of sweet, floral nostalgia. Our Parma Violet snap bar is a playful throwback to your favourite childhood sweets. A delightful, whimsical scent that’s guaranteed to make you smile.
• •Hand-poured with love in the heart of the UK. At Candywick, we believe in quality you can trust. That's why we fill every jar with the maximum amount of fragrance and use a clean-burning soy wax blend, so you can enjoy a beautiful, long-lasting scent from the first light to the very last.
• •Cosy season is calling. Our Autumn Collection bundle is here to wrap your home in warmth. Featuring five hand-picked scents—from spicy Gingerbread to crisp Autumn Leaves—it's everything you need to set the perfect mood for crunchy leaves and chilly nights.