Tono de Marca

The predominant tone of CANDLES BY INDUŌ is sincere, inclusive, and aspirational. It's a voice that seeks to create a deep, emotional connection with its audience. The language used is warm, inviting, and often narrative-driven, focusing on storytelling and shared human experiences. It is also educational, informing customers about the quality and sustainability of their ingredients. The overall feel is one of authenticity and purpose-driven commerce.

Valores de Marca

• •Inclusivity and Belonging
• •Connection and Community
• •Sustainability and Quality
• •Modern Design and Elegance
• •Empowerment and Self-Expression

Mejores Prácticas

• •Lead with the 'Why': Always start from the core mission—creating a sense of belonging and connection. Every piece of copy should, in some way, tie back to this foundational purpose.
• •Use Inclusive Language: Be intentional with your words to ensure they resonate with a diverse audience. Use terms like "all couples," "everybody," and "duos of all types" to reinforce inclusivity.
• •Tell Authentic Stories: Continue to share the founders' journey and the stories of your community. Authentic narratives build emotional connections and differentiate the brand from competitors.
• •Highlight Quality and Sustainability: Consistently mention the high-quality, natural ingredients and sustainable practices. This reinforces the brand's commitment to ethical production and appeals to conscious consumers.
• •Maintain a Warm and Aspirational Voice: The tone should always feel welcoming, encouraging, and slightly aspirational. It's about helping people create better, more connected lives, and the language should reflect that positive, uplifting vision.

Percepción Social

The public perception of CANDLES BY INDUŌ appears to be positive, cultivated by a strong brand story and a clear commitment to social values. Customers are likely to perceive the brand as more than just a candle company; it's a lifestyle brand with a message of love, acceptance, and support. The focus on high-quality, natural ingredients and sustainability likely resonates with a growing market of conscious consumers. The personal involvement of the founders and their willingness to share their own story adds a layer of authenticity that builds trust and loyalty. The brand is perceived as a "force for good," offering products that contribute to a sense of well-being and community.

Ejemplos de Copy

• •Introducing 'Golden Hour,' our new scent inspired by the warm, electric energy of a San Francisco sunset. Hand-poured with notes of amber, sandalwood, and a hint of citrus, it's the aroma of a perfect connection. Light it up and let the feeling of belonging fill your space.
• •Love is love. And your home should be a reflection of that. Our candles are designed to celebrate every duo, creating a warm, inclusive space where you can always be you. This Pride, we're celebrating the journey of love and acceptance, one flame at a time. #Pride #LoveIsLove #byinduo
• •More than a candle, it’s a conversation starter. Our 'Deep Talks' candle, with its grounding notes of cedarwood and patchouli, is crafted to help you connect. Made with 100% natural coconut wax and hand-poured in California, it's a clean burn for deep moments.
• •Redefine what home feels like. At CANDLES BY INDUŌ, we believe home is a sanctuary, a place of warmth and acceptance. Our latest collection is designed to help you create that feeling. Discover scents that tell a story and bring you closer.
• •Let's create community together. At CANDLES BY INDUŌ, we partner with retailers who share our passion for sustainability, inclusivity, and modern design. Offer your customers more than a candle—offer them a story of connection. Become a wholesale partner today.