Tono de Marca

humorous, local, and slightly irreverent

Valores de Marca

• •Authenticity
• •Local Pride
• •Community
• •Environmental Responsibility
• •Humor

Mejores Prácticas

• •Speak Like a Local: Continue using New Orleans-specific slang, references, and inside jokes to maintain an authentic voice.
• •Embrace the Irreverence: Do not shy away from playful jabs at rival sports teams or humorous commentary on local life. This is a key part of the brand's charm.
• •Highlight the "Why": Always circle back to the brand's core values celebrating authentic New Orleans culture and supporting the local environment.
• •Engage with the Community: Use social media to ask questions and start conversations that are relevant to New Orleans residents, reinforcing the sense of community.
• •Stay True to Your Audience: Remember that you are writing for locals, not tourists. Avoid explaining the jokes; the right people will understand.

Percepción Social

Based on their online presence, Canal Line Designs is perceived as a brand for "in-the-know" New Orleanians. Customers are likely to feel a personal connection to the brand, as if they are part of an exclusive club. The designs serve as a badge of honor, signifying a deep understanding of the city's culture. The charitable component adds a layer of social consciousness, allowing customers to feel good about their purchases. The brand's clear and responsive customer service approach likely contributes to a positive perception among its client base.

Ejemplos de Copy

• •Forget the tourists on Bourbon. We know the real party is on Frenchmen. This one’s for the locals who get it. #NOLAlife
• •Our 'What Is Damp May Never Dry' shirt is back in stock. Because if you know, you know. Get yours before they disappear like a pothole-free street.
• •Show your love for the real New Orleans. Our designs are made for the folks who know a po-boy from the corner store is better than any five-star meal. Shop now and support coastal restoration.
• •Don't be a stranger! As a thank you for being part of our crew, here’s 15% off your next order. Let's keep celebrating everything that makes this city weird and wonderful.
• •Inspired by the iconic Canal streetcar, this design is for those who measure time in streetcar arrivals and know the best views are from the neutral ground. Wear your route with pride.