Tono de Marca

Adventurous & Inspiring, Practical & Knowledgeable, Friendly & Community-Oriented

Valores de Marca

• •Adventure
• •Quality & Comprehensiveness
• •Expertise & Service
• •Passion & Community

Mejores Prácticas

• •Lead with the Adventure: Start all communication, from headlines to social posts, by invoking the feeling of freedom and exploration. Use words like "your," "discover," "journey," and "escape" to center the customer's experience.
• •Speak as the Expert Friend: Combine a welcoming, friendly tone with specific, knowledgeable advice. Write as if you're a seasoned camper giving a recommendation to a friend. For instance, instead of saying a product is "good," explain *why* it's good for a specific situation ("This keeps you dry in heavy rain").
• •Balance "Why" with "How": In your content mix, balance inspiring lifestyle content (the "why" of camping) with practical, product-focused content (the "how" to do it better). Use Instagram for the "why" and product pages/blog posts for the "how."
• •Emphasize Tangible Benefits: Focus on what the product *does* for the customer. Instead of "durable tent carpet," use "Enjoy a clean, comfortable living space outside your van with our sand-free, easy-clean tent carpet."
• •Ground Everything in Service: Regularly reference the physical store, the team's expertise, and the installation services. This is a unique selling proposition that builds immense trust and reinforces the brand's value beyond just selling products. Phrases like "As we recommend in our Gams shop..." or "Our workshop team loves this because..." can be powerful.

Percepción Social

A Specialist Retailer, Trustworthy and Reliable, Premium but Fair

Ejemplos de Copy

• •Your adventure doesn't have a schedule. It's the freedom to wake up to this, and know you have everything you need for the day ahead. We're here to make sure of it. #Camperreich #VanLife #AdventureReady
• •Keep the Breeze, Not the Bugs. Enjoy peaceful evenings and a cool airflow through your van without uninvited guests. Our magnetic tailgate mosquito net is precision-engineered for a perfect fit, installing in seconds. Built from durable, fine-mesh material, it's the simple, expert solution for a comfortable night's sleep on any adventure.
• •Inside: New Gear for Your Next Escape + A Tip from Our Gams Workshop.
• •More Space, Less Stress. Tired of the clutter on your campervan adventures? Our clever storage solutions, from backrest pockets to perfectly fitted window bags, are designed to maximize every inch of your space. See the collection and reclaim your living area! Shop Smart Storage
• •Your Adventure. Our Expertise. The ultimate collection of parts and accessories for your camper.