Tono de Marca

Direct, Informative, and Sales-Oriented, with an emerging slightly Playful and Engaging tone.

Valores de Marca

• •Variety/Selection
• •Accessibility/Convenience
• •Practicality/Functionality
• •Family-Oriented

Mejores Prácticas

• •Develop a Simple Tone & Voice Guide: Document the core characteristics of Calzados Famy's voice (e.g., Direct, Helpful, Family-Friendly, Value-Driven, with a touch of Playfulness for specific channels like TikTok). Include keywords and phrases to use and avoid.
• •Prioritize Clarity and Simplicity: Ensure all copy, from product descriptions to social media posts, is easy to understand. Avoid jargon. Since the primary language seems tobe Spanish, ensure high-quality, natural-sounding translations if targeting other language groups.
• •Be Consistent Across Platforms (with slight adaptations): While the core message should be consistent, adapt the delivery for each platform. For example, maintain the direct and informative tone on the website and Facebook, but allow for more brevity and engagement (emojis, questions) on Instagram and TikTok.
• •Focus on Customer Needs and Benefits: Frame copy around how the shoes benefit the customer (e.g., "All-day comfort for busy feet," "Durable school shoes that last," "The perfect style for your next event").
• •Incorporate "Family" and "Variety" Keywords: Regularly use terms that reinforce the brand's focus on serving the whole family and offering a wide selection. This will also help with SEO and brand recall. Examples: "shoes for the whole family," "your family's shoe store," "a style for everyone."

Percepción Social

A local shoe store in Valencia with an expanding online reach, perceived as a functional, product-driven retailer adapting to online sales. Customers likely see them as a go-to local spot for a variety of shoe needs.

Ejemplos de Copy

• •Facebook/Instagram Post (New Arrival - Family Focus): Step into the new season with Calzados Famy! 🍂 From sturdy school shoes for the kids to stylish boots for you, we have the whole family covered. Visit us in-store in Valencia or shop online 24/7! #CalzadosFamy #FamilyFootwear #ValenciaShoes #NewSeason
• •TikTok Video Caption (Showcasing a specific shoe, e.g., a comfortable sneaker): Your feet will thank you! 😉 Say hello to your new favorite sneakers – comfort and style all day long. Link in bio to grab yours! #FamyKicks #ComfortFirst #SneakerLove #ShopOnline
• •Website Banner (Highlighting a promotion): Step Up Your Style! ✨ Free shipping across Spain on all orders over €50. Find your perfect pair today at Calzados Famy – your family shoe store in Valencia & online!
• •Instagram Story (Interactive - Poll): Weekend vibes! Which style are you rocking? Casual Sneakers or Elegant Loafers? 🤔 Vote now & find both at Calzados Famy! #WeekendStyle #ShoePoll #ZapateriaFamy
• •Email Marketing Snippet (Targeting existing customers): Hello [Customer Name], ready for a footwear refresh? Discover our latest collection, packed with variety and the quality you trust from Calzados Famy. Plus, enjoy easy 3-month payment options. Shop now and step out in style!