Tono de Marca

Confident, playful, health-conscious, reassuring, approachable, and authentic.

Valores de Marca

• •Health without Compromise
• •Quality and Indulgence
• •Inclusivity and Accessibility
• •Trust and Customer-Centricity

Mejores Prácticas

• •Lead with Flavor, Follow with Facts: Always start by describing the indulgent taste and texture, then support it with healthy facts about ingredients.
• •Use Confident & Playful Language: Maintain a confident and slightly witty tone, using creative branding and bold statements.
• •Harness the Power of the Origin Story: Regularly connect the products back to the founder's mission to build authenticity and emotional connection.
• •Amplify Customer Voices: Continue to prominently feature authentic customer reviews and encourage user-generated content.
• •Educate, Don't Just Sell: Briefly explain the benefits of alternative ingredients to reinforce health value and position the brand as a trusted expert.

Percepción Social

Perceived as a 'guilt-free' solution for satisfying dessert cravings, a premium and healthier alternative to traditional bakeries, and effective in delivering on the promise of both delicious taste and health benefits.

Ejemplos de Copy

• •That weekend feeling, but make it fit your macros. Our Classic Millet Brownies are rich, fudgy, and 100% guilt-free. Indulge the smart way.
• •Tired of choosing between your health goals and your sweet tooth? We were too. That's why we bake with ragi and jaggery, not regret. Discover deliciousness, minus the calories.
• •Welcome to the sweet life. Where indulgence is healthy and every bite is a celebration. No refined sugar, no compromises.
• •Your chai time just got a healthy upgrade. Meet our new Whole Wheat Nankhatai—traditional taste, modern nutrition. Be the first to try!
• •Craving something sweet? Our cookies sell fast & get eaten faster! Use code MINUS10 for 10% off your first guilt-free order. Shop now at calorieminus.com.