Tono de Marca

Artisanal, Warm, Calming, Nature-Oriented, Approachable

Valores de Marca

• •Craftsmanship & Quality
• •Sustainability & Environmental Responsibility
• •Well-being & Atmosphere
• •Authenticity & Natural Beauty
• •Design & Aesthetics

Mejores Prácticas

• •Develop Comprehensive Brand Voice Guidelines: Create a document outlining the brand's personality, core values, and specific tone characteristics (e.g., "artisanal," "warm," "calming," "natural"). Include do's and don'ts for language, style, and specific keywords to use or avoid. This ensures everyone creating content understands how the brand should sound.
• •Prioritize "Calm" and "Cozy" Keywords: Consistently weave in words associated with the brand's core appeal, such as "calm," "serene," "tranquil," "cozy," "warm," "relaxing," "hygge," and "natural."
• •Highlight Craftsmanship and Sustainability: Always mention the "handmade" nature, the "Cologne workshop," "FSC-certified wood," and the sustainable aspects, as these are key differentiators and value propositions.
• •Use Storytelling: Share the story behind the designs, the crafting process, or how the lamps can transform a space. This creates an emotional connection and reinforces the artisanal and thoughtful nature of the brand.
• •Maintain Consistency Across All Channels: Ensure the tone is consistent whether it's on the website, social media, email marketing, Etsy listings, or customer service interactions. While the formality might shift slightly (e.g., more casual on social media), the core personality (warm, artisanal, calming) should remain. Regularly review content across platforms to ensure alignment.

Percepción Social

High-quality, beautifully designed, and unique pieces of art that create a warm, cozy, and calming atmosphere. The handmade aspect and use of natural wood are highly valued. The brand is seen as trustworthy, with good customer service and a commitment to quality. There's an appreciation for the sustainable and natural approach of the brand.

Ejemplos de Copy

• •Headline: Illuminate Your Sanctuary: Discover the Calm of Handcrafted Light. Body: Each Gofurnit lamp is more than just a light source; it's a handcrafted piece of tranquility. Made with sustainably sourced wood in our Cologne workshop, our CALM Collection is designed to bathe your space in a soft, serene glow. Bring home the art of peaceful living.
• •Social Media Post: Embrace the quiet glow. Our wooden lamps, handcrafted with passion in Germany, are designed to create moments of calm and coziness in your everyday. Find your perfect ambiance. #gofurnit #handmadelamps #wooddesign #calmliving #hyggehome
• •Product Description Snippet (for a CALM Collection lamp): Let the gentle spirals of the 'Serentia' lamp guide you to tranquility. Hand-shaped from FSC-certified oak, its design diffuses a warm, calming light, perfect for unwinding after a long day. Experience the essence of natural comfort.
• •Email Subject Line: Create Your Cozy Retreat with Gofurnit's CALM Collection. Email Body Snippet: Imagine your home, softer, warmer, more peaceful. Our CALM Collection of handcrafted wooden lamps is designed to do just that. Discover lighting that soothes the soul and transforms your space into a haven of relaxation.
• •Brand Story Snippet: At Gofurnit, we believe in the quiet power of natural materials and dedicated craftsmanship. From our Cologne studio to your home, we pour care into every curve, crafting wooden lamps that not only illuminate but also calm and inspire.