Tono de Marca

Inspirational, Serene, and Body-Positive, characterized by being Encouraging & Empowering, Calm & Mindful, and Approachable & Inclusive.

Valores de Marca

• •Quality and Comfort
• •Mindful Living
• •California-Inspired Lifestyle
• •Self-Expression and Beauty

Mejores Prácticas

• •Use Verbs of Mindfulness and Movement: Incorporate words like "flow," "breathe," "align," "embody," "unfold," and "discover." This language reinforces the active yet mindful nature of yoga.
• •Embrace Sensory and Emotive Language: Describe how the clothes feel (e.g., "buttery-soft," "like a second skin," "gentle hug") and the emotions they evoke (e.g., "confidence," "serenity," "joy").
• •Tell a Story: Frame products and collections within a narrative. Connect designs to experiences, like a "Malibu sunset" or the "peace of a coastal morning," to create a stronger emotional connection with the customer.
• •Speak Directly to Your Community: Use "you" and "your" to make the copy feel personal. Ask questions in social media captions to encourage engagement and build a community dialogue.
• •Maintain Visual and Verbal Consistency: Ensure the positive, serene, and vibrant tone of the copy is reflected in the brand's photography, color palettes, and overall visual identity. The entire online presence should feel cohesive and authentic to the California yoga lifestyle.

Percepción Social

Cali Yoga is perceived as a Niche Athleisure Brand, Fashion-Forward and Stylish, and Community-Oriented, fostering connections through social media.

Ejemplos de Copy

• •Move, breathe, and shine in our new Sunrise Collection. Designed to feel like a second skin, each piece supports your practice and brightens your day. Ready to embrace your glow? Tap the link in our bio to shop the look. #CaliYoga #YogaLife #MindfulMovement
• •Embrace the vibrant energy of a California sunset. Our Malibu Sunset Legging features a buttery-soft, four-way stretch fabric that moves with you from the most challenging poses to your well-deserved savasana. The high-waisted, no-slip band offers gentle support and a flattering silhouette, so you can focus on your practice with confidence and grace.
• •Inside: A Little Sunshine for Your Practice ✨
• •Your practice is a journey. Shouldn't your apparel be just as inspiring? Discover Cali Yoga's collection of vibrant, comfortable, and stylish yoga wear that takes you from the studio to the street with ease. Shop Now and get 15% off your first order!
• •Beyond the Mat. Apparel that embodies the California spirit of wellness, movement, and joy.