Tono de Marca

aspirational, serene, empowering, personal, and approachable

Valores de Marca

• •Empowerment
• •Simplicity and Elegance
• •Comfort and Quality
• •Authenticity
• •Timelessness

Mejores Prácticas

• •Maintain a Consistent Voice Across All Platforms: Whether it's a website product description, an Instagram caption, or a customer service email, the tone should always be empowering, serene, and personal.
• •Focus on "Feeling" Over "Features": Instead of just listing the technical details of a garment, describe how it will make the customer feel confident, elegant, comfortable, etc.
• •Use Storytelling: Share the inspiration behind a collection or a specific piece. This reinforces the personal, curated nature of the brand.
• •Engage with the Community Authentically: When responding to comments or messages, maintain the brand's warm and approachable tone. Use names when possible to personalize the interaction.
• •Let Visuals and Copy Work Together: The aspirational and serene tone of the copy should be reflected in the high-quality, minimalist, and uplifting imagery used on the website and social media.

Percepción Social

Calimi aims to be perceived as a trusted source for high-quality, elegant, and versatile clothing for the modern woman, attracting those who value understated sophistication and personal connection. Its current social perception is primarily shaped by its branding efforts due to a limited online footprint, suggesting it's in early stages of community building.

Ejemplos de Copy

• •Elegance is an attitude. Our latest collection is designed to move with you, offering effortless style for every moment. Discover pieces that feel as good as they look. #CalimiStyle #EffortlessElegance #TimelessFashion
• •Beyond the Trend. Discover our curated collection of timeless pieces, designed for the modern woman who values style, comfort, and simplicity. Welcome to Calimi.
• •A Style That Speaks | Inside, find pieces that tell your story. At Calimi, we believe that what you wear is a reflection of who you are. That's why we've curated a collection of pieces that are as unique and beautiful as you. From serene mornings to vibrant evenings, our clothes are designed to empower you, every step of the way. Explore the new arrivals.
• •Your wardrobe, reimagined. Calimi offers a timeless approach to modern dressing. Find versatile pieces that blend seamlessly into your life. Shop now for free shipping on orders over $100.
• •The embodiment of effortless chic. This beautifully crafted blouse is a testament to the power of simplicity. Made from breathable cotton, it features a relaxed fit that drapes elegantly, making it a versatile staple for any occasion. Pair it with your favorite denim for a casual look or tailored trousers for a more polished ensemble. A timeless piece you'll reach for again and again.