Tono de Marca

Personal and Heartfelt, Creative and Inspiring, Trustworthy and Authentic, Friendly and Approachable

Valores de Marca

• •Celebration of Personal Connections
• •Creativity and Originality
• •Quality and Craftsmanship
• •Passion and Dedication
• •Customer Happiness

Mejores Prácticas

• •Lead with Emotion, Support with Product: Start with the feeling or the memory the gift represents before describing the product's features. Focus on the 'why' behind the gift.
• •Tell a Story: Use storytelling in your captions and descriptions. Share the story of the brand's founding, the inspiration behind a product, or a (permission-based) customer story.
• •Use 'You' and 'We': Write in a conversational style that speaks directly to the customer ('You') and refers to the brand as a collective of passionate individuals ('We'). This fosters a sense of community and personal connection.
• •Incorporate Keywords Naturally: Weave in important keywords like 'regalos personalizados' (personalized gifts), 'regalos originales' (original gifts), and occasion-specific terms like 'aniversario' or 'boda' in a way that feels authentic, not forced.
• •Maintain Consistency Across All Channels: Ensure the warm, personal, and creative tone is present everywhere, from the website's product descriptions to Instagram captions and the script for TikTok videos. This builds a strong, recognizable brand identity.

Percepción Social

Customers likely perceive the brand as a reliable source for high-quality, personalized gifts. The focus on specific occasions like anniversaries and weddings makes them a go-to for significant life moments. The personal touch of the founder's story and the behind-the-scenes content likely fosters a sense of connection and trust. Customers may feel they are supporting a small, passionate business rather than a large, impersonal corporation. The brand is perceived as being highly customer-centric. By actively showcasing positive reviews and maintaining an approachable tone, they have built a reputation for valuing their clients.

Ejemplos de Copy

• •More than a gift, it's a chapter of your story. Our personalized 'Up' adventure book is made for capturing the memories you've built and the ones you've yet to create. Because every love story deserves to be told. ✨ #cajaderegalostienda #regalospersonalizados #aniversario
• •Asking them to be by your side on your big day is a moment to remember. Make it unforgettable with our custom kits for groomsmen and bridesmaids. A small token of gratitude for a lifetime of friendship. #regalosparapadrinos #bodasMéxico #hechoconamor
• •Some moments are written in the stars. We just help you frame them. ✨ Creating a personalized star map of the night you met, your wedding day, or the moment your life changed forever. #mapaestelar #regalosoriginales #tiendaderegalos
• •He’s been your guide, your hero, your biggest fan. This Father's Day, give him a gift that says it all. Explore our collection of personalized watch boxes and more timeless treasures for dad. #DíadelPadre #regalosparapapá
• •Subject: A gift that feels like a hug. | At Caja de Regalos, we believe the best gifts are the ones that carry a piece of your heart. Whether it's a shared memory, a special date, or a heartfelt message, we're here to help you create something truly unique. Let's make someone smile today.