Tono de Marca

Authentic & Traditional, Warm & Welcoming, Proud & Confident, Evolving & Ambitious, Customer-centric

Valores de Marca

• •Authenticity
• •Quality
• •Heritage
• •Customer Satisfaction
• •Community
• •Innovation & Growth
• •Social Responsibility

Mejores Prácticas

• •Anchor in Heritage: Always weave in elements of Cafe Niloufer's rich history and its deep connection to Hyderabadi culture. Use phrases like "Since 1978," "The Original Taste of Hyderabad," "A Hyderabadi Legacy."
• •Emphasize Authenticity and Quality: Consistently highlight the use of traditional recipes, quality ingredients, and the unique taste profile that defines the brand. Words like "authentic," "finest," "hand-crafted," "traditional recipe" should be common.
• •Speak with Warmth and Inclusivity: Use inviting and friendly language that makes customers feel like part of a community. Focus on the experience of sharing and connecting over chai.
• •Balance Tradition with Modernity: While celebrating the past, also subtly communicate the brand's evolution and ambition, especially when promoting new outlets or products. Show that tradition can thrive in a modern setting.
• •Maintain a Tone of Humble Pride: Confidently assert Cafe Niloufer's iconic status and beloved reputation, but do so in a way that remains grounded and appreciative of its customers and heritage. Avoid arrogance, and instead, convey a deep-seated passion for what they do.

Percepción Social

Iconic & Beloved, Go-To for Chai, Nostalgic, Popular & Crowded, Evolving with the Times, Generally Trusted for Quality, Aspirational (for new outlets/products)

Ejemplos de Copy

• •Cafe Niloufer: Brewing Hyderabad's True Spirit, One Cup of Chai at a Time, Since 1978. Step into a tradition that has warmed hearts for generations. Our iconic Irani chai and freshly baked Osmania biscuits are more than just a taste – they're a piece of Hyderabad's soul. Experience the legacy.
• •More than just a cafe, we're where conversations flow as freely as our chai. Bring your friends, share your stories, and create new memories over the authentic taste of Hyderabad. #CafeNiloufer #HyderabadChai #CommunityLove
• •Take home the heart of Hyderabad. Our signature Cafe Niloufer tea powder is the very same blend that has made our chai legendary for decades. Crafted with the finest leaves for that authentic, rich flavour you cherish. Brew your own tradition.
• •From a Cherished Corner to India's Largest Tea Café. Cafe Niloufer is proud to serve the taste of Hyderabad, now in grander spaces and with new delights. Experience our timeless tradition, reimagined.
• •At Cafe Niloufer, every cup is a promise – a promise of authentic flavour, the finest ingredients, and the warm hospitality Hyderabad is known for. Your satisfaction has been our tradition since 1978.