Tono de Marca

thoughtful, authentic, and sophisticated

Valores de Marca

• •Responsibility
• •Support for Creators
• •Quality and Authenticity
• •Meaningful Consumption (Slow Shopping)
• •Fairness

Mejores Prácticas

• •Lead with the "Why": Always start with the story or the value behind the product. Don't just sell an item; sell the craftsmanship, the creator's journey, or the responsible ethos it represents.
• •Use a Refined Vocabulary: Employ words like "authentic," "singular," "thoughtful," "audacious," and "meaningful" to maintain a sophisticated tone. Avoid generic, hard-sell words like "deal," "sale," or "hurry."
• •Tell the Creator's Story: Whenever possible, name the creator or artisan. Share a brief anecdote about their inspiration or process. This reinforces the value of supporting individuals and their talent.
• •Emphasize "Slow" Over "Fast": Frame the customer experience as one of discovery and flânerie (leisurely strolling), not rushing. Use phrases like "take your time," "discover," and "explore" to encourage thoughtful browsing.
• •Maintain Consistency Across All Channels: Ensure that the tone used in-store by staff, on social media captions, in email marketing, and on the website is perfectly aligned. Every touchpoint should feel like it's coming from the same thoughtful, authentic brand.

Percepción Social

a premium, trustworthy, and inspiring concept store. It is seen as the ideal destination for finding unique, high-quality, and meaningful gifts for any occasion.

Ejemplos de Copy

• •More than a vase, it’s a story shaped by hand. We’re honored to welcome @[Creator's Handle] to the Cigoire family. Each piece is a testament to slow craftsmanship and audacious creativity—a celebration of the time it takes to make something truly beautiful. Discover the collection online and in our Lille store. #Cigoire #SlowShopping #ArtisanMade #CreateurFrancais #MeaningfulGifts
• •The Art of the Authentic Gift | Our Newest Stories Inside
• •This is not just a wallet; it's a commitment to enduring style and responsible craftsmanship. Made in France from vegetable-tanned leather, it’s designed to age beautifully, telling its own story over time. A piece that balances audacity with simplicity, created for the man who values both.
• •Headline: Find Gifts That Mean More. Body: Tired of the ordinary? At Cigoire, we believe a gift should be rich with meaning. We travel to find talented, responsible creators who pour their hearts into every design. Choose a gift that reflects your values. #ResponsibleConsumption #Cigoire #UniqueGifts
• •Discover Audacious Journeys. Support Talented Creators. Offer a gift rich in meaning.