Tono de Marca

sophisticated, cultured, and intimate. It speaks to a knowledgeable audience that appreciates art, history, and craftsmanship. The language used is evocative and descriptive, aiming to transport the reader into the worlds it presents. Words like "discovery," "artisanal," "collecting," and "storytelling" are common, creating a sense of a shared passion for beauty. The tone avoids fleeting trends, instead favoring a timeless, Old World sensibility that values patina and personality over polished perfection. It is personal and warm, often using the German word gemütlich to describe a vision of inviting warmth and a sense of space.

Valores de Marca

• •Authenticity and Craftsmanship
• •The Celebration of Beauty
• •A Spirit of Discovery
• •Intimacy and Personal Storytelling
• •Timelessness

Mejores Prácticas

• •Use Evocative, Sensory Language: Describe textures, colors, and atmospheres. Use words that evoke a sense of touch, history, and place to make the content feel immersive.
• •Emphasize Storytelling: Every product, from a single plate to a magazine issue, has a story. Whether it's about the artisan who made it, the historical context, or the home it was inspired by, narrative should be at the forefront.
• •Maintain an Intimate and Personal Tone: Address the audience as fellow connoisseurs and travelers ("Dear friend," "we invite you"). Share the personal vision and passion behind the brand.
• •Champion Artisanship and Authenticity: Always highlight the "how" and "who" behind the products. Use terms like "hand-crafted," "artisanal," "one-of-a-kind," and "vintage" to reinforce the brand's commitment to unique, quality objects.
• •Be Consistent Across All Channels: The sophisticated, cultured, and warm tone should permeate everything from product descriptions and Instagram captions to customer service emails, ensuring a seamless brand experience that feels as curated as the magazine itself.

Percepción Social

CABAÑA is perceived as a high-end, exclusive, and influential tastemaker in the world of interior design. It is revered by design devotees as a collectible and an "international sensation." The magazine is seen as a tangible, immersive experience in an increasingly digital world, with its fabric covers and high-quality paper making each issue a unique object. Founder Martina Mondadori is central to the brand's identity and is viewed as a "high priestess of design" with a global, sophisticated style. The brand's extension into homewares and a physical store is seen as a natural and successful translation of its strong editorial vision into a tangible, immersive retail experience. Customers are drawn to the brand for its unique aesthetic that combines rich textures, prints, and a cozy, layered atmosphere.

Ejemplos de Copy

• •Introducing the Florentine Collection, where every meal is a conversation with history. Hand-painted by artisans in a small Tuscan workshop, each plate tells a story of centuries-old tradition. For the collector who believes beauty is best served daily. Discover Casa Cabana.
• •Within these walls, stories linger. We believe a home should be a cabinet of curiosities a personal collection of travels, loves, and memories. A space not just to be lived in, but to be lost in. #CabanaMagazine
• •More than a magazine, it is an invitation. Twice a year, we journey to the world R019s most personal homes, sharing stories of obsessive collecting and timeless style. Unlatch the door to the world of CABAÑA R014become a subscriber.
• •A 19th-century Venetian secretaire, whispering tales of masked balls and letters written in secret. Its glorious patina is a testament to its journey. A one-of-a-kind discovery for a home that treasures the soul of the past. Available now in our Milan boutique and online.
• •Dear friend, This autumn, we are drawn to the gemütlich R014that untranslatable feeling of warmth and intimate comfort. From a weaver R019s studio in the Scottish Highlands to the layered textures of a Milanese apartment, our latest issue is an ode to the cozy and the cherished. We invite you to explore these new stories.