Tono de Marca

Conscious, Authentic, Nostalgic, Purposeful, Enduring

Valores de Marca

• •Artistic Integrity/Evolution
• •Connection with Fans
• •Resilience/Longevity
• •American Heritage
• •Eco-Consciousness

Mejores Prácticas

• •Know Your Roots, Communicate Your Evolution: Acknowledge the band's musical legacy and nostalgic appeal while clearly communicating the new eco-friendly value. Blend the established identity with the new focus.
• •Authenticity is Key: Use genuine language that reflects the band's voice and the true benefits of the eco-friendly products. Avoid greenwashing. Be transparent about materials and processes if possible.
• •Connect with Fan Values: Speak to the fans' connection with the music and align it with a shared value of environmental responsibility. Create a sense of community around both the music and the mission.
• •Storytelling Over Sales Pitch: Weave in narratives about the band's journey, the inspiration behind the music, and how that connects to the decision to offer sustainable products. Make it more than just a transaction.
• •Consistent Voice Across All Channels: Ensure the tone used on the website, social media, product descriptions, and any marketing materials is harmonious, reinforcing the brand's identity as both artistically credible and environmentally conscious.

Percepción Social

Largely remembered for their 90s hit Cumbersome. They are often categorized within the post-grunge era. Some critics and fans found their later work to be more mature and distinct, moving beyond initial comparisons. There's a sense of nostalgia associated with them for those who grew up with their music.

Ejemplos de Copy

• •Headline: Wear the Music. Preserve the Planet. Body: Our new line of Seven Mary Three eco-friendly tees are made with 100% organic cotton and sustainable practices. Relive the sound, respect the Earth.
• •Headline: Decades of Sound, A Future of Sustainability. Body: Just like our music, our new eco-conscious merch is crafted to last. Featuring timeless designs and earth-friendly materials.
• •Headline: More Than Merch. It's a Statement. Body: Rock the legacy of Seven Mary Three while supporting a healthier planet. Our eco-friendly collection – good for your style, great for the world.
• •Headline: The Sound That Shaped You, The Gear That Sustains. Body: From Cumbersome to our latest archival releases, our music tells a story. Our new eco-merch line continues that narrative with a commitment to sustainability.
• •Headline: Authentic Tunes. Authentic Values. Body: Introducing Seven Mary Three’s eco-friendly merchandise. Real music, real impact. Crafted with care for you and the planet.