Tono de Marca

Joyful, Expressive, Passionate, Story-driven, Inclusive & Empowering

Valores de Marca

• •Celebration of Color
• •Individuality and Self-Expression
• •Heritage and Craftsmanship
• •Quality and Sustainability
• •Timelessness over Fleeting Trends
• •Emotional Connection

Mejores Prácticas

• •Use vibrant and descriptive language to showcase colors.
• •Emphasize the story behind the handloom creations and their cultural significance.
• •Incorporate inclusive language that promotes self-expression and individuality.
• •Highlight the brand's commitment to sustainability, fair trade, and quality.
• •Create a sense of joy and emotional connection through the brand's narrative.

Percepción Social

A vibrant and joyful brand that celebrates color, individuality, and sustainable fashion practices. It is associated with positive emotions, cultural heritage, and empowering self-expression.

Ejemplos de Copy

• •"Embrace slow yet fast fashion that brings life to every moment."
• •"Every person should have the freedom to wear colors that reflect their personality, their mood, and their journey."
• •"Every color, in the right moment, can become a classic."
• •"Our mission is to bring back the vibrancy of a color-rich wardrobe."
• •"Colours are a language, each with its own personality and power."