Tono de Marca

Artisanal, Elegant, Personal, Passionate, Informative

Valores de Marca

• •Craftsmanship: The core value is the dedication to handmade, high-quality artisan work. Each piece is "meticulously realized."
• •Uniqueness & Individuality: The brand offers "unique" pieces, appealing to customers seeking items that stand out and express individuality.
• •Artistic Expression: The jewelry is presented not just as an accessory but as a piece of art, a "symbol of strength, protection, and wisdom" in the case of the dragon pendant.
• •Quality Materials: The use of sterling silver 925 underscores a commitment to durability and lasting beauty.
• •Heritage/Origin (Potentially): Being "Fabriqué à la main à Marciac, dans le Gers, en France" connects the brand to a specific place and potentially traditional crafting techniques.

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the identified tone (Artisanal, Elegant, Personal, Passionate, Informative) and key vocabulary (e.g., "meticulously crafted," "unique," "hand-forged," "atelier," "artisan"). This ensures anyone writing copy understands the desired voice.
• •Emphasize Storytelling: Weave narratives around the inspiration behind pieces, the crafting process, or the symbolism of the materials and designs. This aligns with the personal and artistic nature of the brand.
• •Highlight the Artisan: Continue to feature Marilia Schetrite. Use "I" or "we" (referring to the artist/small team) in social media to maintain a personal connection. Share her passion and expertise.
• •Focus on Quality and Detail: Use descriptive language that conveys the high level of craftsmanship and the quality of materials used, mirroring the information found on product pages.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media posts, email communications, and even product descriptions is harmonious and instantly recognizable as En Verre et Contre Fil. Regularly review content to check for consistency.

Percepción Social

High-quality, niche artisan brand. Customers would probably perceive it as a source of unique, beautifully crafted jewelry with a personal touch from the artist. The association with a specific artisan, Marilia Schetrite, fosters a sense of connection and trust. The focus on mythical themes (like dragons) combined with elegant materials suggests an appeal to individuals who appreciate fantasy, symbolism, and fine craftsmanship.

Ejemplos de Copy

• •✨ Unveiling the new Serpentine Gaze Pendant ✨ Hand-forged in our Marciac atelier by Marilia Schetrite, this sterling silver piece whispers tales of ancient allure. Each curve is meticulously shaped, each detail brought to life with passion. Adorn yourself with a story. Discover more via the link in bio. #EnVerreEtContreFil #MariliaSchetrite #HandmadeJewelry #ArtisanSilver #UniquePieces
• •From a spark of inspiration to a tangible treasure – this is the journey of every En Verre et Contre Fil creation. Marilia Schetrite, our artisan founder, pours her heart and skill into each piece, blending traditional techniques with a timeless aesthetic. It's more than jewelry; it's wearable art, crafted in the heart of Gers, France, just for you.
• •A Touch of Magic: New Handcrafted Arrivals from En Verre et Contre Fil ✨
• •Meet the artisan! Marilia Schetrite will be showcasing her latest En Verre et Contre Fil collection at the [Market Name] this weekend. Come and experience the intricate beauty of our hand-woven silver and unique glass creations. Find a piece that speaks to your soul. [Event Details].
• •Wearing my Dragon Pendant from En Verre et Contre Fil makes me feel empowered and unique. The craftsmanship is exquisite!' – A recent reflection that warmed our hearts. We love seeing our pieces find their cherished owners. Share your #EnVerreEtContreFilStory with us!