Tono de Marca

Trustworthy, Reliable, Positive, Community-focused, Helpful

Valores de Marca

• •Quality
• •Customer Satisfaction
• •Innovation (Potentially)
• •Community
• •Reliability

Mejores Prácticas

• •Use terminology familiar to carp anglers (e.g., "PB," "rigs," "boilies," "bank talk").
• •Use evocative language that resonates with the experience of angling (e.g., "the thrill of the bite," "the peace of the water's edge").
• •Offer genuine advice and tips where appropriate, positioning the brand as a helpful resource, much like how Korda aims to educate and enthuse.
• •Visually appealing, relevant pins, often with a vertical 2:3 ratio for Pinterest.
• •Ensure content includes actual fishing content over excessive talking for YouTube.

Percepción Social

A brand known for quality gear, excellent customer service, and being an active, supportive member of the carp fishing community. Seen as reliable, helpful, and passionate about carp angling.

Ejemplos de Copy

• •"Premium Fishing Tackle & Gear for the dedicated carp angler."
• •"Experience the thrill of the bite with our high SHOCK RESISTANCE leader line."
• •"Good customer relations, fast delivery, and a positive shopping experience guaranteed."
• •"Join the Carpion community and share your PB!"
• •"Need advice on rigs? Our experts are here to help you land that monster carp."