Tono de Marca

Engaging & Aspirational, Youthful & Modern, Caring & Conscious, Accessible & Friendly, Sensual & Empowering

Valores de Marca

• •Making Moments Special
• •Self-Care & Confidence
• •Quality & High Fragrance Concentration
• •Ethical Practices
• •Accessibility
• •Beauty Beyond Appearances
• •Inspiration & Virtuous Cycle

Mejores Prácticas

• •Embrace Positivity and Aspiration: Always frame messaging around joy, confidence, making moments special, and self-expression. Use uplifting language and emojis where appropriate for the platform.
• •Highlight Core Values Consistently: Regularly integrate mentions of "cruelty-free," "vegan-friendly formulas," and your commitment to "unforgettable moments" and "accessible quality" into product descriptions, social posts, and ads.
• •Speak to Your Audience: Adapt the language slightly for different platforms. TikTok and Instagram can be more informal, trendy, and visual, while website copy and emails might allow for slightly more descriptive and emotive language. Understand the "why" behind their purchase – is it self-care, a gift, feeling good for an occasion?
• •Maintain a Friendly and Approachable Voice: Even when describing sophisticated or sensual fragrances, ensure the overall tone remains welcoming and not intimidating. Avoid overly technical jargon unless explaining a specific benefit clearly.
• •Be Authentic and Relatable: Share user-generated content (with permission), tell stories (even short ones via captions), and connect the fragrances to real-life emotions and experiences. Let the "beauty from within" philosophy shine through, emphasizing how the scents make one *feel*.

Percepción Social

Positive for Cost-Benefit, Well-Liked Fragrances, Good Customer Ratings, Cruelty-Free Aspect Appreciated, Fixation and Projection Varied, Attractive Packaging, Engagement on Social Media

Ejemplos de Copy

• •✨ Unlock your next unforgettable moment! ✨ Introducing our newest scent, [Perfume Name] – a vibrant blend of [Note 1], [Note 2], and a touch of magic. Crafted to make you shine, always cruelty-free & vegan. What story will your new fragrance tell? #CicloCosmeticos #NewCollection #ScentStory #VeganBeauty #CrueltyFree
• •You deserve a little magic every day. 💖 Our [Product Line, e.g., La Vida] body splash and lotion are here to wrap you in a comforting, joyful scent that uplifts your spirit. Take a moment for yourself – you’ve earned it! Shop now and embrace your best version. #CicloSelfCare #BelezaQueInspira #DailyRitual #AffordableLuxury
• •(Video: Quick cuts of someone spritzing perfume, smiling, enjoying a sunny day) Text Overlay: My vibe when I wear Ciclo's [Perfume Name] ☀️ 香り (Scented happiness!) Caption: That feeling when your perfume matches your energy! 💃🕺 Get your daily dose of happy with Ciclo Cosméticos. P.S. It's vegan & cruelty-free! 😉 #CicloVibes #PerfumeTikTok #GoodMoodScent #FeelGoodFragrance
• •Fall in Love with [Bestselling Perfume Name] All Over Again! 💖 The scent that captures hearts, now ready to capture yours. Experience the fragrance that makes every moment feel like a celebration. Ethically made, irresistibly you. #CicloBestseller #SignatureScent #CrueltyFreeLove
• •Subject: Psst... Your Next Favorite Scent is Calling! Hey [Customer Name], Remember that feeling of discovering a fragrance that just *gets* you? ✨ At Ciclo Cosméticos, we believe every moment should be scented with joy and confidence. From the playful notes of 'Hello Hello' to the empowering embrace of 'Kiss,' our vegan and cruelty-free collections are designed to help you express your unique essence. Ready to find a new signature or rediscover an old love? [Link to Shop All Perfumes] Here's to more unforgettable moments! Warmly, The Ciclo Cosméticos Team