Tono de Marca

Soulful, sophisticated, conscious, confident, cool, and slightly playful. Uses evocative and thoughtful language to create emotional connections, with phrases like "unapologetically cool" and "Ditch the basic, embrace the bold."

Valores de Marca

• •Cruelty-Free: 100% cruelty-free, PETA-approved, no animal leather, innovative bio-based leather alternatives.
• •Eco-Friendly: Sustainable materials (hemp, organic cotton, recycled wools), minimal environmental impact.
• •Quality Craftsmanship: Durable, functional, stylish products handcrafted by skilled artisans in Italy and England.
• •Timeless Design: Effortless, timeless, fresh, playful aesthetic with classic basics and eclectic color palettes.
• •Inclusivity for all Dogs: Designs for dogs of every shape, size, and personality, celebrating individual character.

Mejores Prácticas

• •Emphasize "Soulful Design": Always highlight the thoughtful and artistic approach to each product's creation, using words that evoke craftsmanship and heart.
• •Lead with Values: Ensure that the commitment to being cruelty-free and sustainable is at the forefront of the messaging as a key brand differentiator.
• •Use Confident and Playful Language: Maintain a sophisticated yet approachable tone, incorporating phrases like "unapologetically cool" or "barking to the beat of our own drum."
• •Celebrate the Dog's Individuality: Frame products as accessories that complement the unique personality and character of each dog.
• •Maintain a Premium Feel: Ensure language consistently reflects the high quality and designer nature of the products, avoiding overly casual slang.

Percepción Social

A premium, design-conscious brand for dog owners who prioritize ethical and sustainable purchasing. Perceived as a go-to for stylish, high-quality dog accessories that are both beautiful and functional, reinforcing a designer collection image.

Ejemplos de Copy

• •For the dog with character, a collar to match. Introducing the Artisan Collection – soulfully designed, ethically crafted, and unapologetically cool. Because your best friend deserves nothing less.
• •We believe luxury can be kind. That’s why our collars and leashes are made from innovative, PETA-approved vegan leather. Style that feels as good as it looks.
• •Leave a lighter paw print on the planet. Our eco-friendly dog gear is made from sustainable materials, so you and your pup can explore the world responsibly. #ByScout #SustainableStyle
• •Since 2012, we've been barking to the beat of our own drum. By Scout is for the scruffy, the silky, the seniors, and the lovable weirdos. We create beautiful, durable accessories for dogs and the people who love them.
• •It's all about the love, people. And to show our love for you and your furry friend, enjoy 10% off your first order. Welcome to the By Scout club.