Tono de Marca

Artistic, Mindful, and Evocative

Valores de Marca

• •Sustainability and Conscious Creation
• •Artisanal Craftsmanship
• •Individuality and Self-Expression
• •Cultural Heritage
• •Innovation

Mejores Prácticas

• •Lead with "Art" and "Craft": Always frame the products as works of art and craftsmanship. Use words like "artisanal," "handcrafted," "sculpted," and "woven" to reinforce the value of the human touch.
• •Emphasize the "Why" (Sustainability): Consistently weave the story of upcycling and sustainability into your copy. Whether it's a product description or a social media post, reminding the audience of the brand's "less to zero waste" mission builds a stronger connection with conscious consumers.
• •Use Evocative and Poetic Language: Employ descriptive, sensory language that paints a picture. Instead of just "necklace," use "a cascade of handcrafted beads" or "a statement hasli inspired by ancient tales." Draw from the cultural names of the products to build a narrative.
• •Maintain a Consistent Visual Language: The artistic and mindful tone in the copy must be matched by the visuals. Continue using earthy tones, natural light, and settings that complement the bohemian, handcrafted feel of the accessories. The styling should be expressive and individualistic.
• •Speak to the Customer's Identity: Address your audience as individuals who are "conscious," "artistic," "expressive," and "storytellers." This empowers them and aligns their personal identity with the brand's values, fostering a loyal community rather than just a customer base.

Percepción Social

BY NIRJARI is perceived as a niche, art-forward accessory brand, known for unique, bohemian, and statement pieces that are not mainstream. It is recognized for its commitment to sustainability and ethical production, appealing to conscious consumers. Its association with major fashion weeks and features in publications has garnered respect and positioned it as a credible and innovative designer label, with the founder seen as a self-taught designer with a strong artistic vision.

Ejemplos de Copy

• •Introducing 'Pravaah' - a current of artistry. Each piece in this collection flows with the spirit of reclaimed textiles and hand-hammered brass, crafted for the woman who wears her story. Adorn yourself with art that moves. Discover the collection through the link in our bio. #ByNirjari #WearableArt #SustainableFashion #Pravaah
• •Weave a little magic into your everyday. Our signature textile hair strings are more than an accessory; they are a whisper of bohemian freedom and a commitment to conscious style. Handcrafted from upcycled fabrics, each one is unique, just like you. #ByNirjari #BohoChic #TextileJewelry #SlowFashion
• •BY NIRJARI is born from a belief in second chances. We see art in the overlooked, beauty in the remnants. From discarded wooden blocks to leftover textiles, we resurrect materials into unique, handcrafted accessories. Every piece is a conversation between heritage and contemporary design, a small step towards a zero-waste world. When you wear BY NIRJARI, you wear a piece of art with a soul.
• •Art, Reimagined. Your Exclusive Look at Our New Upcycled Collection.
• •Tired of fast fashion? Embrace style that tells a story. BY NIRJARI creates stunning, handcrafted accessories from upcycled materials. Seen in Lakme Fashion Week, our pieces are for those who dare to be different. Shop unique, sustainable jewelry and wear your values. #SustainableStyle #EthicalFashion #ByNirjari