Tono de Marca

Aspirational and Empowering; Informative and Trustworthy; Personal and Heartfelt

Valores de Marca

• •Emotional Connection and Positivity: The brand's primary mission is to spread positive emotions like love, joy, and happiness through its products.
• •Craftsmanship and Quality: BYMEL emphasizes that its products are handmade in its design studios, using quality materials like sterling silver, gold vermeil, and solid gold.
• •Customer-Centric Growth: The brand highlights that its expansion and product diversification are a direct result of "extremely positive feedback and reviews from customers."
• •Continuous Improvement and Learning: A stated core value is "Constant Self Improvement," with a vision to create a culture where people can "learn and teach about jewelry."

Mejores Prácticas

• •Lead with Emotion, Support with Detail: Start with the feeling or meaning behind a piece (e.g., "Celebrate your strength"). Follow up with the tangible qualities (e.g., "handcrafted in 925 sterling silver").
• •Incorporate the Mission Statement: Regularly use keywords from the brand's mission—"Love, Joy, Happiness, Prosperity"—to reinforce the core message in captions, product descriptions, and ads.
• •Educate and Empower: Continue creating content that explains the symbolism behind the jewelry. This adds value beyond the product itself and builds trust with the audience.
• •Tell the Brand Story: Periodically remind customers of BYMEL's origins as a small, handcrafted business that grew from positive feedback. This fosters a sense of community and authenticity.
• •Maintain a Positive and Uplifting Tone: Ensure all communication, from ad copy to customer service responses, is warm, encouraging, and aligned with the brand's goal of spreading positivity.

Percepción Social

Positive Customer Feedback, driven by a history of customer satisfaction and growth from positive reviews. Focus on Meaningful Jewelry, appealing to customers seeking items with personal significance and reinforced by educational content on symbolism. Active Social Media Presence, engaging with audiences on platforms like Instagram and TikTok, showcasing trendy items and cultural symbols to build community and stay relevant.

Ejemplos de Copy

• •Headline: Wear Your Story. Sub-headline: Discover handcrafted jewelry designed to celebrate your journey. Each piece is made to spread love, joy, and prosperity every day.
• •Caption: Your guardian angel, worn close to the heart. Our 925 Sterling Silver Angel Wing necklace is more than an accessory—it's a symbol of love, protection, and harmony. Handcrafted just for you. #BYMELJewelry #AngelWings #HandmadeWithLove
• •Headline: The Gift of Meaning. Body: Looking for a gift that truly speaks from the heart? From symbolic charms to personalized treasures, give a gift that tells a story of love and happiness. Shop the BYMEL collection.
• •Body: Have you seen our Evil Eye collection? It's not just a trend—it's a timeless symbol of protection. Find the piece that resonates with your spirit and wear it as a daily reminder of your inner strength.
• •On-screen text: Find the jewelry that makes you feel happy. Voiceover/Sound: "Love. Joy. Prosperity. That's the mission behind every piece we create. What's your vibe today?"