Tono de Marca

Personal, encouraging, and expert. It blends professional advice with relatable, friendly language, creating a sisterly, supportive feel. The communication is aspirational yet accessible, focusing on self-care and confidence.

Valores de Marca

• •Self-Care and Relaxation
• •Personalization and Expertise
• •Confidence Building
• •Passion and Authenticity
• •Quality and Trust

Mejores Prácticas

• •Balance "Bestie" with "Expert": Continue using friendly, approachable language like "I got you bestie," but always back it up with knowledgeable content that explains the "why" behind treatments and products to reinforce expertise and trust.
• •Lead with "You": Frame all communication around the customer's needs, feelings, and desired outcomes. Use "You" and "Your" frequently to make the copy feel like a direct, personal conversation.
• •Tell a Story: Weave the founder's passion and the brand's origin story into marketing materials where appropriate. This reinforces the values of authenticity and passion that differentiate the brand.
• •Emphasize the "Why," Not Just the "What": Instead of just selling a "nail treatment," sell "the confidence of flawless nails for 4 weeks." Focus on the benefit and the feeling (self-care, confidence, relaxation) that the service or product provides.
• •Maintain Visual and Textual Consistency: Ensure the clean, modern, and personal aesthetic of the photos and videos is always matched by the warm, encouraging, and expert tone of the captions, emails, and website text. This creates a cohesive and memorable brand experience across all platforms.

Percepción Social

Perceived as a professional, high-quality, and trustworthy beauty service and product provider, deeply connected to its founder, fostering a sense of community and direct connection among its followers. The perception is largely curated by the brand itself due to limited external reviews.

Ejemplos de Copy

• •Your nails are a reflection of your personality. Whether you're feeling clean girl aesthetic or full-on nail art, we'll find the perfect style that tells your story. Ready for your confidence boost? Book your natural nail treatment today. #BymagsBeauty #NailArtAntwerp #BIABnails #SelfCare
• •Your Moment of Self-Care Awaits. From expert nail treatments in our salon to curated beauty products for your home. Discover the Bymags experience.
• •Tired of bad brow days? I got you, bestie. Located in the heart of Antwerp, ByMags is your dedicated spot for perfect brows, lashes, and nails. Let's work together to create a look you love. Tap "Book Now" to schedule your appointment.
• •Gift Yourself (or a friend!) a Moment of Relaxation ✨ Our best-selling self-care kits and gift cards are back in stock.
• •We all need more time for ourselves. That's why we've personally curated this box with everything you need for the perfect evening of relaxation. It’s more than a gift; it’s permission to unwind and feel beautiful. Treat yourself or someone you love—you deserve it.