Tono de Marca

Bold, Edgy, and Aspirational

Valores de Marca

• •Originality and Exclusivity
• •Self-Expression and Confidence
• •Urban Modernity
• •Quality and Creativity

Mejores Prácticas

• •Use Empowering Language: Always employ active, confident, and aspirational words. Phrases like "Define your style," "Own your look," and "Shine with your own light" reinforce the brand's core value of self-expression.
• •Tell the Founder's Story: Weave Daniela Vecchio's journey and her connection to the music world into the brand narrative. This adds authenticity and a layer of aspirational glamour that differentiates the brand.
• •Emphasize Exclusivity and Artistry: Use terms like "unique pieces," "limited collection," "artistry," and "defined style" to communicate the high-end, designer nature of the products and justify the premium price point.
• •Maintain the "Urban & Edgy" Vocabulary: Consistently use keywords that reflect the brand's aesthetic, such as "Street Style," "urban," "modern," "edgy," and "bold" across all platforms, from product descriptions to social media hashtags.
• •Focus on the "Who," Not Just the "What": Instead of just describing a jacket, describe the person who wears it confident, creative, a leader. Frame the clothing as a tool for the customer to express their already powerful identity.

Percepción Social

The social perception of By Dani Vecchio is intrinsically linked to the persona of its founder, Daniela Vecchio. She is positioned as a talented and determined designer with high-profile experience, particularly in the international music scene with artists like Ozuna. This association lends the brand an air of celebrity-approved glamour and edginess. The brand is perceived as a high-end, designer label with a distinct and bold point of view.

Ejemplos de Copy

• •Don't Just Follow Trends. Set Them. Your style is your signature. Our Masterpiece Pant isn't just clothing; it's a statement. Designed for the bold, the creative, and the unapologetically urban. Shine with your own light. #ByDaniVecchio #StreetStyle #UrbanChic
• •BY DANI VECCHIO | 2024 Collection. Where urban edge meets creative rebellion. Discover pieces born from vintage vibes and modern artistry. Shop the story.
• •Your Wardrobe is Waiting for an Upgrade. From Miami streets to the world stage, our style is for those who lead. Inspired by music, art, and attitude. Find the piece that defines you. Free shipping on all new collection orders.
• •The Lux Dress: Modern, creative, and undeniably sexy. The Lux Dress is crafted for the spotlight. Its defined silhouette and unique texture capture the essence of urban glamour. This isn't just a dress; it's the main event. Be the energy in the room.
• •New Arrivals: For the Fearless.