Tono de Marca

The tone of Byambo is consistently friendly, creative, and close. They describe themselves as a "cheerful, modern, and innovative" brand.

Valores de Marca

• •Creativity and Innovation
• •Quality and Craftsmanship
• •Sustainability
• •Joy and Positivity
• •Local Pride

Mejores Prácticas

• •Maintain a close and friendly tone: Use language that reflects the brand's "cheerful" personality. Ask questions, use emojis, and address the audience directly with "you" to create a direct connection.
• •Highlight artisanal and local value: Whenever possible, remind customers that they are buying a "handmade" product and supporting a "Colombian entrepreneurship." This generates an emotional bond and justifies the product's value.
• •Focus on emotional benefits: Beyond being a candle, Byambo sells "joy," "creativity," and "special moments." Copywriting should evoke these emotions and not just describe the product's physical characteristics.
• •Be visual and descriptive: Use words that paint a picture in the reader's mind. Describe the shapes, colors, and sensations that the candles convey to awaken the desire to buy.
• •Create clear and creative calls to action: Instead of a simple "Shop now," phrases like "Ignite your creativity," "Give a moment of light," or "Discover your next favorite candle" can be used, which align with the brand's tone.

Percepción Social

The public perception of Byambo is very positive. Customers and followers mainly value the originality and creative design of the candles, considering them an ideal gift and a unique decorative piece. The brand is seen as an authentic entrepreneurship with a clear value proposition.

Ejemplos de Copy

• •(Short video showing the croissant candle next to a coffee) Text: "Your morning coffee never looked so good. 🥐✨ Our handmade croissant candles from Colombia are the creative touch your space was missing. Do you have yours yet? #Byambo #HandmadeWithLove #DecorativeCandles"
• •Slide 1: (Image of the new candle collection) Text: "Byambo's new arrivals are here to light up your ideas! ✨ Discover our 'Magical Moments' collection, inspired by those small moments that fill us with joy. Slide 2: (Detail of a specific candle) Text: "Each candle is a work of art, made with vegetable wax and lots of love. Perfect for gifting or treating yourself. 😉 Slide 3: (Short video of the packaging) Text: "Receive a little piece of our creativity at your doorstep. Shop now at byambo.co. #ColombianEntrepreneurship #CreativeDesign #UniqueCandles"
• •(Fast-forward video showing the manufacturing and packaging of a candle) Text on video: "From our workbench to your home. 🏠❤️ This is how Byambo's magic is born. #HandmadeCandles #Handmade #SmallBusiness #Colombia"
• •Title: Avocado Decorative Candle Description: "Add a fun and original touch to your home with our avocado candle. Handmade with vegetable wax, this piece not only decorates but is also a celebration of creativity and design. Ideal for lovers of unique items and a gift that will undoubtedly bring a smile. Because at Byambo, we believe that happiness can also be lit."
• •Subject: A Gift From Byambo For You 🎁 Email Body: "Hello! We want to thank you for being part of our creative family. That's why we're giving you a 15% discount on your next purchase so you can continue filling your spaces with light and joy. Use code BYAMBOLover at checkout. Don't let your favorite candle burn out! Visit byambo.co and get tempted by everything."