Tono de Marca

Whimsical, Cozy, and Personable

Valores de Marca

• •Joy and Comfort
• •Artistic Originality
• •Quality and Care
• •Community Connection

Mejores Prácticas

• •Always Use "Cozy" Language: Consistently use words like "cozy," "warmth," "comfort," and "joy" to reinforce the core brand feeling.
• •Tell the Story Behind the Art: Briefly explain the inspiration for a new design or collection to deepen the customer's connection to the product.
• •Maintain a Personable, First-Person Voice: Write copy from the artist's perspective (e.g., "I designed this because...") to maintain the authentic, small-business feel.
• •Highlight the Use Case: Emphasize that the products are perfect for activities like journaling, bujo, and creative planning to attract the target audience.
• •Incorporate Details of Quality and Origin: Mention details like "made in Japan" for washi tape or "handmade" for sticker flakes to underscore the product's quality and the care put into it.

Percepción Social

The public perceives Butter Shop as a charming and authentic small business. Customers are drawn to the unique aesthetic that combines a "cozy" feeling with playful illustrations. The direct involvement of the artist in everything from design to production is noted and appreciated, adding to the brand's appeal. It is seen as a source for high-quality, specialized items for creative pursuits like journaling.

Ejemplos de Copy

• •Seal your letters and decorate your journal with a little bit of coziness. Our new 'Morning Coffee' washi tape is here to bring the warmth of your favorite cafe right to your desk. We hope these little illustrations bring a quiet joy to your day. ☕️✨
• •The 'Country Living' Washi Sticker Flakes are inspired by the simple joys of a slow-paced life. Each sticker, from the tiny farmhouse to the cozy reading nook, is a little reminder to relax and recharge. These are still handmade by me, Yuka, so you're getting a unique piece of art with every set.
• •A little warmth for your inbox! Hello, friends. I’ve been busy drawing scenes that feel like a warm hug, and I’m so excited to share the new collection with you. Thank you for making it possible for me to create and share my art.
• •Looking for something to make your journal extra special? Discover Butter Shop, a world of whimsical and cozy stationery by artist Yuka Butter. Perfect for journaling, scrapbooking, and sending happy mail. Shop our collection of illustrated tapes and stickers!
• •Packing up all of your orders today and feeling so grateful! Seeing these little illustrated friends go off to their new homes is the best part of my job. Thank you for supporting this cozy little shop. ❤️